Bad Timing Channel 7 ! Next Time Interupt A Commercial

[PaulYovino]

Monday night as I was watching The NBC Nightly News with Brian Williams, Channel 7 interupted a interesting NBC featured segment on how 50's somethings approach -or don't approach retirement. Actually, I have no idea what the segment was about because WHDH Channel 7 here in Boston interrupted the national news to report on the current Amber Alert. Not saying that wasn't important but why couldn't they wait another :30 until they broke for a commercial. God forbid they should interupt a commercial for a news bulletin.

One thing about Channel 7, they always live up to my expectation that they are Boston's tabloid station. They didn't disappoint me tonight.

Next time wait for a commercial.

[Eli Polonsky]

> Monday night as I was watching The NBC Nightly News with
> Brian Williams, Channel 7 interupted a interesting NBC
> featured segment on how 50's somethings approach -or don't
> approach retirement. Actually, I have no idea what the
> segment was about because WHDH Channel 7 here in Boston
> interrupted the national news to report on the current Amber
> Alert. Not saying that wasn't important but why couldn't
> they wait another :30 until they broke for a commercial. God
> forbid they should interupt a commercial for a news
> bulletin.

If they had interrupted a commercial, then they would have been obligated to re-run the commercial to make good for the money the sponsor paid them to air it. If a pre-empted commercial was time sensitive to air that certain day and/or time of day, it might not have been possible for them to reschedule it during the time period that the sponsor paid them to air it. I assume that all the ad breaks are scheduled, filled and programmed in advance.

If they couldn't re-run the commercial in the time period it was supposed to air, they may have had to refund the sponsors money, and risk losing the sponsor to competing stations who would be sure to interrupt programming content for bulletins, rather than pre-empt their spot.

Since TV shows are all timed and mostly pre-produced and from network, it's not as easy to schedule a spot make-good as it is on local radio, where they can just play one less song that hour, or drop a short lesser news story or trim a talk segment if necessary.

Commercials are the bottom line of commercial broadcasting.

[Mark]

> > Monday night as I was watching The NBC Nightly News with
> > Brian Williams, Channel 7 interupted a interesting NBC
> > featured segment on how 50's somethings approach -or don't
>
> > approach retirement. Actually, I have no idea what the
> > segment was about because WHDH Channel 7 here in Boston
> > interrupted the national news to report on the current
> Amber
> > Alert. Not saying that wasn't important but why couldn't
> > they wait another :30 until they broke for a commercial.
> God
> > forbid they should interupt a commercial for a news
> > bulletin.
>
> If they had interrupted a commercial, then they would have
> been obligated to re-run the commercial to make good for the
> money the sponsor paid them to air it. If a pre-empted
> commercial was time sensitive to air that certain day and/or
> time of day, it might not have been possible for them to
> reschedule it during the time period that the sponsor paid
> them to air it. I assume that all the ad breaks are
> scheduled, filled and programmed in advance.
>
> If they couldn't re-run the commercial in the time period it
> was supposed to air, they may have had to refund the
> sponsors money, and risk losing the sponsor to competing
> stations who would be sure to interrupt programming content
> for bulletins, rather than pre-empt their spot.
>
> Since TV shows are all timed and mostly pre-produced and
> from network, it's not as easy to schedule a spot make-good
> as it is on local radio, where they can just play one less
> song that hour, or drop a short lesser news story or trim a
> talk segment if necessary.
>
> Commercials are the bottom line of commercial broadcasting.
>
How do they run the amber alert in Boston? In Chicago it's just a news crawl on the top of the screen and some beeps. They never break into a show to broadcast it. Just the news crawl on the top and (Very annoying) beeps

______________
Once I figured out the meaning of life....Then I forgot to write it down.

[kms575]

> > > Monday night as I was watching The NBC Nightly News with
>
> > > Brian Williams, Channel 7 interupted a interesting NBC
> > > featured segment on how 50's somethings approach -or
> don't
> >
> > > approach retirement. Actually, I have no idea what the
> > > segment was about because WHDH Channel 7 here in Boston
> > > interrupted the national news to report on the current
> > Amber
> > > Alert. Not saying that wasn't important but why couldn't
>
> > > they wait another :30 until they broke for a commercial.
>
> > God
> > > forbid they should interupt a commercial for a news
> > > bulletin.
> >
> > If they had interrupted a commercial, then they would have
>
> > been obligated to re-run the commercial to make good for
> the
> > money the sponsor paid them to air it. If a pre-empted
> > commercial was time sensitive to air that certain day
> and/or
> > time of day, it might not have been possible for them to
> > reschedule it during the time period that the sponsor paid
>
> > them to air it. I assume that all the ad breaks are
> > scheduled, filled and programmed in advance.
> >
> > If they couldn't re-run the commercial in the time period
> it
> > was supposed to air, they may have had to refund the
> > sponsors money, and risk losing the sponsor to competing
> > stations who would be sure to interrupt programming
> content
> > for bulletins, rather than pre-empt their spot.
> >
> > Since TV shows are all timed and mostly pre-produced and
> > from network, it's not as easy to schedule a spot
> make-good
> > as it is on local radio, where they can just play one less
>
> > song that hour, or drop a short lesser news story or trim
> a
> > talk segment if necessary.
> >
> > Commercials are the bottom line of commercial
> broadcasting.
> >
> How do they run the amber alert in Boston? In Chicago it's
> just a news crawl on the top of the screen and some beeps.
> They never break into a show to broadcast it. Just the news
> crawl on the top and (Very annoying) beeps
>

That's how it's done here in New Haven/Hartford, CT.  WTNH, WFSB, and WVIT all show a crawl along the bottom, somewhat like during weather warnings.

[TheGuyInTheRadio]

Paul...all due respect...get over yourself. They have an obligation with the AmberAlert system to release the information as quickly as possible.

If you want to know how 50 somethings approach retirement, go to nbcnews.com and replay the segment there.

It's an AmberAlert. Missing Child. Cmon man.


> Monday night as I was watching The NBC Nightly News with
> Brian Williams, Channel 7 interupted a interesting NBC
> featured segment on how 50's somethings approach -or don't
> approach retirement. Actually, I have no idea what the
> segment was about because WHDH Channel 7 here in Boston
> interrupted the national news to report on the current Amber
> Alert. Not saying that wasn't important but why couldn't
> they wait another :30 until they broke for a commercial. God
> forbid they should interupt a commercial for a news
> bulletin.
>
> One thing about Channel 7, they always live up to my
> expectation that they are Boston's tabloid station. They
> didn't disappoint me tonight.
>
> Next time wait for a commercial.
>

______________
-TheGuy...InTheRadio

[PaulYovino]

Guy - The "Bulletin" was only to tell us the Amber Alert was over. It could have waited :30.


> Paul...all due respect...get over yourself. They have an
> obligation with the AmberAlert system to release the
> information as quickly as possible.
>
> If you want to know how 50 somethings approach retirement,
> go to nbcnews.com and replay the segment there.
>
> It's an AmberAlert. Missing Child. Cmon man.
>
>
> > Monday night as I was watching The NBC Nightly News with
> > Brian Williams, Channel 7 interupted a interesting NBC
> > featured segment on how 50's somethings approach -or don't
>
> > approach retirement. Actually, I have no idea what the
> > segment was about because WHDH Channel 7 here in Boston
> > interrupted the national news to report on the current
> Amber
> > Alert. Not saying that wasn't important but why couldn't
> > they wait another :30 until they broke for a commercial.
> God
> > forbid they should interupt a commercial for a news
> > bulletin.
> >
> > One thing about Channel 7, they always live up to my
> > expectation that they are Boston's tabloid station. They
> > didn't disappoint me tonight.
> >
> > Next time wait for a commercial.
> >
>

[PaulYovino]

And..............................?

Tabloid 7 Just Wanted To Be FIRST. That is the reason they interupted the news. Think they could care less about the kids involved.
A craw at the bottom of the screen would have been sufficient to tell us the Amber Alert was over. Perhaps, I am one of the few but I can watch TV and read at the same time.



> > Monday night as I was watching The NBC Nightly News with
> > Brian Williams, Channel 7 interupted a interesting NBC
> > featured segment on how 50's somethings approach -or don't
>
> > approach retirement. Actually, I have no idea what the
> > segment was about because WHDH Channel 7 here in Boston
> > interrupted the national news to report on the current
> Amber
> > Alert. Not saying that wasn't important but why couldn't
> > they wait another :30 until they broke for a commercial.
> God
> > forbid they should interupt a commercial for a news
> > bulletin.
>
> If they had interrupted a commercial, then they would have
> been obligated to re-run the commercial to make good for the
> money the sponsor paid them to air it. If a pre-empted
> commercial was time sensitive to air that certain day and/or
> time of day, it might not have been possible for them to
> reschedule it during the time period that the sponsor paid
> them to air it. I assume that all the ad breaks are
> scheduled, filled and programmed in advance.
>
> If they couldn't re-run the commercial in the time period it
> was supposed to air, they may have had to refund the
> sponsors money, and risk losing the sponsor to competing
> stations who would be sure to interrupt programming content
> for bulletins, rather than pre-empt their spot.
>
> Since TV shows are all timed and mostly pre-produced and
> from network, it's not as easy to schedule a spot make-good
> as it is on local radio, where they can just play one less
> song that hour, or drop a short lesser news story or trim a
> talk segment if necessary.
>
> Commercials are the bottom line of commercial broadcasting.
>

[M.J.]

> That's how it's done here in New Haven/Hartford, CT.  WTNH,
> WFSB, and WVIT all show a crawl along the bottom, somewhat
> like during weather warnings.
----------
Same with Detroit's WDIV.  They run crawls for anything - during Hurricane Katrina they ran a ticker during Dr. Phil.  If there's something important enough to cut into programming, they wait for the commercial break.

______________
From WNBC-TV New York this is Liiiiive at Fiiiiive!

[Joseph_Gallant]

Isn't the Amber Alert somehow tied-into the Emergency Alert System??

[odomski]

I agree with TheGuy.  WHDH is obligated to air any and all Amber Alert related information.  Get over it pal.  I think an Amber Alert is more important then some feature fluff piece on how someone in their 50s approaches retirement.  WHDH did the right thing in this case.