The Winter overall ratings for Monmouth-Ocean counties show WKMK/WTHJ moving from 3.2 to 4.0. This places the country station in a tie with WOBM for #2 among music stations. This would indicate that putting Thunder on a second frequency was a good move-the demand is there. Country is doing great throughout the region. In Buffalo NY, WYRK, which has been #1 for quite a while, is now rated an awesome 12.1 overall.
Soon as I saw "South Amboy" and "WYRK" on this thread, this guy from Buffalo had to post.
As a PD and on-air person doing news-talk, Classic Rock and Classic Hits, I've competed with WYRK Buffalo for many years and can say it's a great radio station that is successful in all the important demos: Persons 25-54, Women & Men 25-54. A few years ago it was even #1 Persons 18-34 and often ranks Top 3 in that demo. Much of its success is a direct result of live, local personalities, including a strong morning show that knows and loves Country, consistent promotion throughout the year and very little voice tracking. It's a "full 50kw" signal on 106.5 and the only Country station on FM in the market. Make of that what you will, the point is, it's a well-programmed radio station. Buffalo isn't 'Jersey or Philly and it sure isn't NY, but WYRK does something special, has the listeners to prove it and could serve as a good template of how Country works.