What I don't understand is why AC does so much better in Houston then in Dallas. Sure they are two different markets and one AC is owned by CBS and the other is owned by Clear Channel. But who owns it shouldn't matter. So what makes KODA rated at 7.3 in Houston and CBS's KVIL rated at 3.2, both numbers are from the past June ratings. I would think if AC is on top in Houston the same should be said for Dallas.
That is a very interesting question. One thing that may help KODA is the fact that there is not an extremely strong classic hits or adult hits station in the market. I think they have The Eagle or something like that claiming to play classic hits, but that's almost like classic rock. In most markets where there is not a true pop classic hits station (such as KLUV, WCBS, WMJI, etc), the AC station typically does better because they tend to play more older music from the 70s and 80s that can not be heard anywhere else, like KODA does in Houston.
This isn't true in every market, but I've noticed it in a lot, especially smaller ones. The main reason I listen to the AC format is because I like the older music that no one else plays in my market. I enjoy the Hot AC and CHR formats also.
Dallas, on the other hand, has a strong adult hits (Jack FM) and classic hits (KLUV) station, both of which happen to be owned by CBS. The Hot AC doesn't do that badly, either. So KVIL is just kind of "there." They can't really go for a certain audience like KODA can.
Plus, IMO, KODA looks like a better programmed station. JMO