Yes.com: WLYT May Have Flipped To 24/7 Christmas

[Joseph_Gallant]

Last weekend (Novemebr 4th-6th), both WLYT-102.9 and WKQC-104.7 went all-Christmas for the weekend, but went back to their regular Adult Contempoary formats with the start of the new week.

According to the playlists on Yes.com, WLYT-102.9 has apparently gone all-Christmas.

At 2:49 P.M. EST today (November 11th), the station played Garth Brooks' version of "White Christmas", and at this writing (3 P.M. EST), the Yes.com playlist for WLYT shows that the station has been all-Christmas ever since.

By contrast, WKQC-104.7 is still (as of just before 3 P.M. EST) programming their regular AC format, but their website has an all-Christmas look. But I'd suspect WKQC will quickly follow suit. They did last week for a "preview" weekend.

Given the calendar, I suspect WLYT is all-Christmas for the duration. And WKQC probably follow suit soon.

[wmgcbs]

WKQC started Christmas music at, I believe, at 5PM according to YES.  That's strange!  I figured that K104.7 would have started at 3PM to start competing with Lite's "Christmas Preview" weekend this weekend *(see update below).  Personally, I don't think that both of them will stay all-Christmas after Monday.  Last year, both stations waited until sometime around 11-17 I believe.  But, that is fairly close, so the two might make the switch permanant.  

We'll see!!


****UPDATE****
WLYT.com shows a banner headed "WE'RE ALL CHRISTMAS" with a picture of a Christmas tree saying "Lite102.9 is now playing 100% Christmas Music!  Tell a friend!"

Then, I would guess this is the real thing until Christmas?

Edited by wmgcbs on 11/11/05 11:06 PM.

[Joseph_Gallant]

I'm actually surprised WLYT and WKQC both waited until today (November 11th).

A few weeks ago, I honestly believed that there would be a wave of early all-Christmas flips (perhaps 100 stations) on November 1st. I am surprised that only a few stations actualy ended up doing it that early.

[Joseph_Gallant]

According to Yes.com's playlist listings, WLYT-102.9 went back to it's regular AC format last night (November 13th) just before 12 Midnight.

But it didn't stay AC for long. It went back to all-Christmas (again according to Yes.com) at 11:58 A.M. EST this morning (November 14th).

After being all-Christmas for the weekend, Yes.com showed that WKQC-104.7 also went back to their regular AC format around Midnight last night.

At 12:20 P.M. EST, Yes.com showed that WKQC played Johnny Mathis' "It's Beginning To Look A Lot Like Christmas. But according to Yes.com, their next song was not a Christmas song.

If both stations went all-Christmas for the weekend, what would motivate WLYT (and maybe WKQC) to go back to their "normal" format for twelve hours and then go back to being all-Christmas??

[airforcetwo]

> If both stations went all-Christmas for the weekend, what
> would motivate WLYT (and maybe WKQC) to go back to their
> "normal" format for twelve hours and then go back to being
> all-Christmas??

I don't think either station knows what they want to do.  When I get use to hearing the Christmas tunes, Lite 102.9 and K-104.7 switch back to normal programming.  Either play the Christmas music or don't!  Make a decision!  The air talent probably pack their Santa hat every day just in case they might be playing holiday tunes.

______________
Johnny Caudle
Kannapolis, NC

Edited by Johnny Caudle on 11/14/05 05:47 PM.

[Holly Haze]

> Ho Ho Ho, yes we pack our hats each day, and bells too. It is just as frustrating to the air staff, just so you know. Gotta love corporate decision making.
HHaze
>

[Joseph_Gallant]

And Yes.com reports that WLYT went back to AC around 1 P.M. EST (November 14th).

This is an amazing game of "Cat and Mouse", and in my opinion, is a new low in radio programming. Either take the plunge and go all-Christmas or don't and just play some occassional Christmas songs!

[Holly Haze]

>Agreed 100%...but as usual, out of our hands and all in corporate's hands.
>

[Kevin]

> >Agreed 100%...but as usual, out of our hands and all in
> corporate's hands.
> >
>

Why can't they make a decision? They're probably really confusing the LISTENERS also.

______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews

Edited by radiolover78 on 11/14/05 07:59 PM.

[Joseph_Gallant]

Radiolover 78 wonders:

> Why can't they (WLYT and WKQC) make a decision? They're probably really
> confusing the LISTENERS also.

Checking up on the playlists of both stations as posted on Yes.com, it appears
that both stations went all-Christmas again at 7 P.M. EST this evening (November 14th).

In the three and a half hours since (I'm writing this message shortly after 10:30 P.M. EST), both stations have been all-Christmas. Maybe this time, it's for keeps......or maybe not.