Power 106 in L.A. is now cutting back on Rhythmic Pop to focus on Hip Hop & R&B

[BJordan]

According to KPWR's Wikipedia page it is saying as of June 2011 it is heavily focusing hip hop and beginning to play less electro pop. What do you think about Power's recent musical shift? Hit Me Up? Could it be going back to Urban because they've been playing Frank Ocean's Novacane in heavy rotation and Chris Brown's She Ain't You. So far this year has been a great year for R&B and KPWR is acknowledging that. So if you agree with what I'm saying hit me up? They might play more 90's & Early 2000's hits during their mix shows because Ludacris What's Your Fantasty Snoop Dogg's Gin N Juice and 2Pac's California Love. Power 106 has always sounded better musically no matter what musical trend they discover.

[bucwhyl]

I'm crossing my fingers for that, because I hate that electro-pop crap and if Power 106 is indeed doing that, maybe other stations will follow suit.

[BJordan]

I'm crossing my fingers for that, because I hate that electro-pop crap and if Power 106 is indeed doing that, maybe other stations will follow suit.

It's a response to KIIS-FM shift to mainstream pop. No more Lady Gaga YAY 

[BJordan]

I'm crossing my fingers for that, because I hate that electro-pop crap and if Power 106 is indeed doing that, maybe other stations will follow suit.

It's a response to KIIS-FM shift to mainstream pop. No more Lady Gaga YAY 

[Martin Mac]

I have noticed that KPWR hasn't been playing as much Lady Gaga, Katy Perry, and Black Eyed Peas as usual. Katy Perry's song E.T. did not make it very far on Power 106, even with the Kanye feature. Had this been last year, this song would be in power rotation.  Also, Power has ignored all of Lady Gaga's and Ke$ha songs, and the electro-pop has been kept in really low rotation so far this year. In combination with what you said BJordan, it does look like their going back to their hip-hop lean.  Now why? I don't know, but maybe the electro-pop craze is dying down on rhythmic radio?

[BJordan]

I have noticed that KPWR hasn't been playing as much Lady Gaga, Katy Perry, and Black Eyed Peas as usual. Katy Perry's song E.T. did not make it very far on Power 106, even with the Kanye feature. Had this been last year, this song would be in power rotation.  Also, Power has ignored all of Lady Gaga's and Ke$ha songs, and the electro-pop has been kept in really low rotation so far this year. In combination with what you said BJordan, it does look like their going back to their hip-hop lean.  Now why? I don't know, but maybe the electro-pop craze is dying down on rhythmic radio?

I looked at the history of the Rhythmic Top 40 number 1 hits from the 1990's to Early 2000's and all the stuff on the charts were dominated by R&B/Hip Hop product. For example Usher's smash hit Nice & Slow became a huge staple on KPWR during the course of 1997-98 and Usher has been getting mad spins on Power 106 for years. They can easily go back to urban. IMHO
KPWR has been play pop hop/R&B for years. They played LL Cool J, Quad City DJ's and Timbaland,etc in the 90's and Early 2000's so with that said they've been playing "pop" for years. Another example Shade Sheist hits Money Owners w/Timbaland & Wake Up w/Nate Dogg from 2002. Those were in "Power Rotation" at KPWR in 2002. WQHT Hot 97 in NY is still Hip Hop & R&B also they both are urban contemporary but billed Rhythmic.

[ZPD22]

I'm hoping that maybe this is a sign of more Hip Hop returning to all rhythmic radio stations. I'm tired of hearing lady gaga, kesha, and katy perry on every single station. In fact, I'm liking what Spokane's KEZE sounds like. They're a rhythmic station without all of these pop tracks played in between the Hip Hop tracks. I think they're a great example of what a TRUE rhythmic station should sound like!

[BJordan]

I'm hoping that maybe this is a sign of more Hip Hop returning to all rhythmic radio stations. I'm tired of hearing lady gaga, kesha, and katy perry on every single station. In fact, I'm liking what Spokane's KEZE sounds like. They're a rhythmic station without all of these pop tracks played in between the Hip Hop tracks. I think they're a great example of what a TRUE rhythmic station should sound like!

Longtime Power 106 listeners like myself are sick of hearing Lady Gaga. Those kind of artist don't belong on a hip hop station like Power 106. IMHO KPWR has been through alot they did the dance format sister station Hot 97 in NY followed suit. When that got old by 1994 KPWR started playing R&B/Hip Hop artist such as Ice Cube, Dr. Dre, Warren G, 2Pac, TLC, Blackstreet, Mary J. Blige with some freestyle tracks here & there and start to chase KKBT 92.3 The Beat and sounded similar musical wise. BTW People won't be happy until Power 106 get it's KKBT type sound back. I'm on my hands and knees praying that Power 106 will go back to R&B.

[Wildstyle Kdm]

I'm currently in Tucson, Az. and "novacane" is being played here, too. That song is definitely not a sign of any change to come.... unless Tucson is suddenly becoming hip!

I remember when Tucson used to beat Phoenix when it came to playing more hip hop. BOY HAVE THINGS CHANGED, BIG TIME. Especially even more so that Power 98.3 in Phoenix is, once again, back to "Where Hip Hop Lives". ... ..

[BJordan]

I'm currently in Tucson, Az. and "novacane" is being played here, too. That song is definitely not a sign of any change to come.... unless Tucson is suddenly becoming hip!

I remember when Tucson used to beat Phoenix when it came to playing more hip hop. BOY HAVE THINGS CHANGED, BIG TIME. Especially even more so that Power 98.3 in Phoenix is, once again, back to "Where Hip Hop Lives". ... ..

Even when Power 106 was playing Lady Gaga they were still using the "Where Hip Hop Lives" slogan which they have been using since 1997 or 1998 then in like 2001 or 2002 they started using "Blazin Hip Hop & R&B" then in 2005 they go back to using "Where Hip Hop Lives" the rest is history. BTW Power 106 has been playing Black Eyed Peas since their 1998 debut album called "Behind the Front" which spawned the hit single Joints & Jam. Power 106 gave
Joints & Jams heavy spins in 1998 so did KKBT 92.3 The Beat. That's when Black Eyed Peas were actually doing hip hop instead of that techno crap they're doing now.