In Chicago WBBM is the top billing station in the market. They are [going to] have to take one of their ratings challenged FM's to protect it from another FM that is going talk or news or female talk or news talk (who knows what Randy M. will do)...
And it was recently reported that CBS will be doing just that, blowing up low-rated "Fresh 105.9" in favor of a simulcast of WBBM-AM. "Randy M." responded by throwing in the word "fresh" in their on-air presentation of the currently semi-stunting 101.1 in Chicago, drawing a C&D from CBS.
Suppose CBS announced plans to blow up Dave. You think someone like 99X would have a little fun and start playing this clip
ten to twelve times an hour, just to see how CBS would respond?