The network already had virtually zero connection to Sporting News Magazine, so moving away from it wasn't an issue. As Darren Rovell of CNBC said today, the move makes sense because YahooSports is a far more relevant brand than Sporting News is. If they get rights to have some of the Yahoo writers and analysts on with this branding deal, it's a home run.
Dan Wetzel was the first guest... Rivals is tweeting that they will be heavily involved... Adrian Wojnarowski will be a guest on the Brando show today... I'd say they have access to the right writers and analysts.
Production values are good - no sung jingles, but a recognizable audio logo. Good work so far.