Sporting News Radio 'changes'

[Nate Wesley]

This is a pretty big deal, I think.  It's a 'rebirth' of sorts for this lineup of hosts and shows.  And as was mentioned earlier, Yahoo Sports itself has several segmented platforms (Rivals.com, The Post Game, Associate Content and the NFL/NBA/MLB/NASCAR/MMA sports blogs), which means there's much more in the way of content and contributors they can utilize. 

I can definitely see them gaining a few affiliates out of these changes, some of which might be ESPN Radio defectors.  I know of one small market example, WNSP in Bay Minette/Mobile, AL, who dropped ESPN earlier this year.

[KevinLJ]

FSR will be hurting for guests if Yahoo writers are exclusive to Yahoo Sports Radio.  Many appear across the all the shows on FSR.

[ScottD]

FSR will be hurting for guests if Yahoo writers are exclusive to Yahoo Sports Radio.  Many appear across the all the shows on FSR.

Interesting question.
Ben Maller works for FSR.  Ben Maller works for Yahoo.
Can he still plug his website which now leads directly to the competition?

[saraswati]

mmm. good point on ben maller.

he loses a ton of weight and then hooks up with yahoo. interesting...

i suspect he'll "shed" fsr for the new yahoo/gow hybrid sometime soon.

maybe doing overnight as a "drudge" kind of thing leading into east coast drive.

[Leebo65]

Yahoo needs to buy up FM stations around the country and get their product going around the country. Yahoo is flush with cash

[OhioMediaWatch]

Yahoo needs to buy up FM stations around the country and get their product going around the country. Yahoo is flush with cash

Yahoo doesn't own or operate Yahoo Sports Radio.  It's not their product.  It's a marketing partnership with Gow Communications, much like Fox Sports Radio is with Premiere.

[Leebo65]

  It's a marketing partnership with Gow Communications, much like Fox Sports Radio is with Premiere.
[/quote]

Marketing Partnership..?  That sounds wimpy

[Nathan Obral]

mmm. good point on ben maller.

he loses a ton of weight and then hooks up with yahoo. interesting...

i suspect he'll "shed" fsr for the new yahoo/gow hybrid sometime soon.

maybe doing overnight as a "drudge" kind of thing leading into east coast drive.

*SMH*

You're reading waaaaaaaaaaaaaaaaaay too much into this. I don't think "Big Ben" is leaving FSR any time soon just because there was a marketing partnership change at SNR/YSR. That's wishful thinking. Unless Premiere/FSR dismisses Ben (again), there will be no change whatsoever.

Yahoo needs to buy up FM stations around the country and get their product going around the country. Yahoo is flush with cash

What in the hell are you talking about? *facepalm*

The name change from SNR to YSR was necessary, and a good thing for them. But for people to expect disaffected ESPN or FSR affils to stampede at Gow's office asking to switch - or for the Yang family to fork over millions of dollars to purchase FM radio stations - is utterly ludicrous.

So far, this has only been a cosmetic change. Nothing more. It's like Premiere Radio Networks terminating their licensing agreement with Fox Sports and aligning with NBC Sports instead.

[quadraphonic]

I like Yahoo! and all that internet stuff they do, nice email and all that, but "Yahoo! Sports Radio" is a bit cumbersome or something, it just doesn't flow together or go together. Maybe in a few years, I'll be used to the idea, because "Sporting News" has meant "sports news" to me since I was able to read and got the new one every Saturday and memorized the stats in the back and the places to send for unopened Topps sets and whatnot.

I suppose "Yahoo! Sports Radio" is better than "Root Sports (Market)" though.
As long as they keep the jingles and sounders where they say "Sport-ing News Ray-dee-o" that sound like the old "One-on-One Sportssss" jingles, I might be able to get over it. At least that would make it a bit easier.

[SportsDotCom]

It's simply window dressing... nothing new. It's one last ditch attempt to keep the fledgling network in business. Don't get me wrong it's a smart move, but won't have a monster impact.