The name change from SNR to YSR was necessary, and a good thing for them. But for people to expect disaffected ESPN or FSR affils to stampede at Gow's office asking to switch - or for the Yang family to fork over millions of dollars to purchase FM radio stations - is utterly ludicrous.
The prospect of network switching can't be that ludicrous--I just named you one. WNSP management specifically cited the new charges to use ESPN Radio's branding and content when announcing their switch to SNR.
Again, the Yang family is not interested in buying radio stations
. That's not their business, never has been, never will, and to suggest otherwise is ludicrous. I didn't say anything about network switching
being 'ludicrous.' Way to read far too much into my comment, lol.
Speaking of those charges, weren't you complaining about 'the nerve' of ESPN Radio to do just that months ago?
I don't expect dozens and dozens of ESPN stations to automatically defect and become Yahoo! Sports affils because they changed their branding. Maybe a handful like WNSP that can't afford it. Other stations will bite the bullet and pay those charges (which is
still extortion, lol).
And a simple name change doesn't level the obviously non-level sports radio playing field. Y!SR still has a long
road to go.