Thank you GRC. It is complicated.
It is complicated, so that is why our station is licensed through a licensing agency as an Internet station under an umbrella license. If we ever get big enough, we'll go to direct licensing, which likely isn't all that far off, humbly speaking.
Podcasts are handled differently, and will cost more, as a per download instance, as another member posted.
SOG is a fine program though, and I love Larry Wayne (KLOVE talent), and more often than not, he hosts the show. Gator Gaynor hosts the rock shows. Gator is a former EMF employee, and now residing in New Mexico as a PD at a local station in Farmington.
As for the original topic, there is a lot out there that sounds the same. Many of the Indies have a different sound, one of which I love out of West Virginia, called Sons Of Thunder, a recent group I came upon. Their music is Christian Rock or CHR, and outside the mainstream AC sound, but they are solid with the sound, and also with the lyrics. They are always God honoring. Check them out if you ever have the time, or you can contact me if you need their info.
The issue with Indies, more often than not, is the production of the music. Small studios often are not up to par with what the major studios can produce, and the sound engineers, though often excellent, are limited to what they have to work with. I know this from my own experience. You can only do so much tweaking.
Personally, I hate the homogenous sound from mainstream AC Christian radio, but deal with it while programming LMTTRR. I get in more indies than most, and also more outside the "norm" as it pertains to AC Christian radio. Wish other stations would do the same. There are some real gems that don't get heard, and likely more than I will ever find. So much good music out there, besides Chris Tomlin, Casting Crowns and the like (not dissing them), but there is so much good Christian music many have never heard, and we need to expose for the glory of God!