70's 80's format are younger demos listening?

[musiconradio.com]

With the surge in country & CHR formats, Is the 18-34 crowd listening to 70's-80's formats. Your thoughts & observations.

[amfmsw]

your timeline is off...way off.  yes, there are exceptions, but, why would a 20 year old listen to music that is 20 years older than he/she?  if the hit was from 1971 or 81, it is now 40 or 30 years old.  even the 34 year-old doesn't remember it. 

no, this format would be for 35-54 year olds.  i know, it seems really old, but look at how old the music is.  actually, more like 40-59 year-olds.  time marches on. 

That said, there IS ONE thing that MAY get them interested and hooked: PERSONALITY RADIO, something they're not familiar with.  Live, Local, one-to-one broadcasting with facts and background and requests.

[oldies76]

The 70's and early 80's music would appeal more to 18-34's today than the 1930's and 40's music, did to us, in the 70's and early 80's.

Actually, far more stations are playing 30-40 year old music today, than they did in 1980.

Time does march on, but the music is staying with us too.

[amfmsw]

An 18-34 year-old's idea of we may call an 'oldie' is "Toad The Wet Sprocket" and "Smashmouth", not The Eagles or Elton John.  The timeline is off.  I have a 22 and 25 year-old.  An 18 year-old is listening to Lady GaGa, not Madonna.  When I was 18, I listened to Dianna Ross and Janice Joplin, not Patti Page.  An 18 to 34 year old audience for this format is wishful thinking.  Maybe some scraps, but no meat on the bone.     

[RadioLinx]

Good points.  However, if you are going to program 70s and 80s music, remember that Top 40 radio of that era was very personality driven. The jocks of the time did a great job keeping the music flowing while presenting in a very entertaining way. Once such personality was M.G. "Machine Gun" Kelly.  As a matter of fact, M.G. is available in syndication and sounds as great as he did then. http://www.radio-linx.com/M.G.html

[qid937]

I'm not even thirty and one of the two stations I primarly listen to in my market plays a majority of tracks from the 70s. So I can't buy the argument 18-30 yr. olds aren't listening.

[willdav713]

I'm not even thirty and one of the two stations I primarly listen to in my market plays a majority of tracks from the 70s. So I can't buy the argument 18-30 yr. olds aren't listening.

I am 31, and I listened to the Super Songs of the 70s weekend on Austin's KKMJ.  Now they stopped playing the all 70s weekend on KKMJ so they are off my presets.

I also listen to the True Oldies Channel KXBT Austin, and KROX 101x Hypersonic Radio. 

I like the music Bo Chase spins at the Iron Cactus on Saturday nights.  He plays music from the 70s, 80s, and the early 90s all of them dance tracks.

I think Lady Gagas music is horrible. Most of the CHR stuff is garbage unless it is electronic, house, or trance.

The 80s pop songs played on FM radio suck in my opinon and anything that resembles COX's The Point branded stations.

But I am geared from the lower mid range of the 25-54 demo.
What they pass off as AC today blows.  I never liked Hot AC.

[oldies76]

The 80s pop songs played on FM radio suck in my opinon and anything that resembles COX's The Point branded stations.

That's because the staff playing those "played to death" songs probably never lived in the early 80's, when the 80's mattered the most. 

The 80's are not just "Boys of Summer", "I Melt With You" and "What I Like About You". Sad, isn't it?

[willdav713]

The 80s pop songs played on FM radio suck in my opinon and anything that resembles COX's The Point branded stations.

That's because the staff playing those "played to death" songs probably never lived in the early 80's, when the 80's mattered the most. 

The 80's are not just "Boys of Summer", "I Melt With You" and "What I Like About You". Sad, isn't it?

Oh and don't forget the over played "Any way you want it" by Journey.  That is one of the many reasons why I don't listen to the so called all 80s weekend on a radio station that offers it.

[musiconradio.com]

The 70's and early 80's music would appeal more to 18-34's today than the 1930's and 40's music, did to us, in the 70's and early 80's.

I think more 25+ listeners listen to 70's and 80's songs. It would be interesting to see a breakdown.