Phoenix DMA drops one spot to market #13

[MusicFan2009]

In the new nieslen ratings PHX DMA is now #13, swapping places with Seattle. 

http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/nielsen-2012-local-DMA-TV-penetration.pdf

Charlie. 

Could someone please explain how DMAs are defined?  Is it by number of households who have cable?  # of households who are used to record tv data for ratings information on what makes tv shows successful in renewals/cancellations.

[formeraa]

Charlie --

There is an extensive discussion on this topic going on in the National TV forum.  It's called "2012 Nielsen DMA Rankings" and is extremely informative.

[OneHorseTown]

The talent is more like DMA #213.

[formeraa]

The talent is more like DMA #213.

Can't deny that!  Speaking of Seattle, I visit there frequently and the news is heads and tails above anything that passes for news here in Phoenix.  Seattle also has a much higher proportion of tenured reporters (10+ years in the market) than Phoenix has.

[buster2]

There was a time when Phoenix had quite a few long-tenured reporters.  There are still some around such as Linda Williams and Frank Camacho, but most are just moving through on their way to the next gig. 

The biggest problem is the off-air newswriters and producers.  Many of these people apparently are morons.

For example, the obsession this year with dust storms, haboobs, natural-caused-and-wind-strirred-brown-particulate-events, or whatever they are called today is a prime example.

I realize I'm quick becoming an old coot, but when I was a kid here in the 1970s, we'd have dust storms stirred up in north Scottsdale four or five times every summer.  The dust would blow in from just south of the McDowells and mess up the pool and our cars.  Then, hopefully, we'd get a gut-busting thrunderstorm.  Fun times...   Unless there was a really wicked thunderstorm that tore up roofs and flooded streets, the news of a storm - dust or otherwise - was, well... NOT news.  It rated a mention during the weather.  Now it's the lead story.  Idiocy.

[formeraa]

I have to agree with you, buster2.  The endless "weather-as-breaking-news" is getting awfully old and tired unless the weather system is extremely severe.  "We start tonight with BREAKING NEWS...it is raining outside...we have live team coverage...Joan is in Mesa where a tree has fallen over, Bob is at the airport where planes are once again landing normally...but let's start with Ed in the Weather Center to see where the storms are hitting at this hour!"

[SCV_Ears]

It's like anywhere else, though. The stations have so much invested now in weather technology I think management feels like they need to justify it. OK, for a big monsoon or major duststorm, yeah, but every time it rains? And we wonder why they have to shutter those bureaus in Flagstaff and Kingman ....

[formeraa]

There were bureaus in Kingman, too???

[dhett]

There were bureaus in Kingman, too???

Gannett used to own KMOH; it was once a KPNX satellite, as KNAZ is today.