Yeah. It's irronically perfect timing considering that they just lit 103.7 up again with the new (to Tulsa) format. It'll be interesting to see how the KXOJ guys weather a nationwide non-comm as their new competitor.
My take on it is that KXOJ listeners are fiercely loyal. In other words, they won't turn their knob from 100.9 unless they have a reason to, and I don't think the morning guy moving to another station is a reason. They've fought off bigger competitors before (Love 98 and Spirit 102.3).