It's sad to see this legendary station sink so low. And hard to saw exactly what happened as the erosion was over time, not just a quick drop.
It would seem like management made some wrong decisions regarding on air talent in mornings. Kidd is an excellent talent with a stellar track record in Dallas and various other smaller to medium markets in syndication. Getting traction in a major market is difficult. It also appears a serious evaluation of the music is required (define serious as not just Tracy and Mark) to build a music strategy. And Mix needs to be more focused on their target lifegroup.
It's doubtful they would flip to all news, as Mix history and heritage still gets them at lease noticed on avails.
Let's hope they're not foolish enough to take a run at KODA. Sunny's 20 year history of success is due to a number of things including not making knee jerk reactions as Mix has over the years. Beside, look at the CBS "Fresh" brand in NYC, DC, and the Chicago Fresh which just flipped to be a BBM-AM simulcast. They're not doing any real harm to the established AC in those markets. Plus, KVIL struggles to be top 5 in demo in Dallas, not exactly a ringing endorsement for their AC programming acumen. Upending an established mainstream AC in a major market costs huge amounts of money which CBS won't spend and takes strategic expertise which CBS doesn't have.
Beside, CBS/Houston has problems with KILT-FM as well as Mix. (look at Dallas, problems with KVIL and Jack just tanked too.)
Interesting perspective. It's not sexy chat board fodder to consider that Mix may not be terminal, but I'm inclined to agree with you.
I agree to a point about not challenging KODA, but with the right people in place, I think anything is possible. I know of a guy on the beach here now that I'd love to see put together a new AC. KODA has heritage, but from my perspective, they're leaning on it too heavily. There's lots of really obvious voicetracking, and when I've listened anyway, I can't figure out what their music strategy is. I'm not an AC guy by any stretch, but I've heard music sets at my doctor's office that led me to believe they're just taking whatever Selector spits out and not massaging the logs at all.
It sounds like a radio station on autopilot to me. Admittedly, it wouldn't be easy to upset the heritage, but it would be possible. My dentist's office stays on Sunny each year until the Christmas music starts. Then they go to Mix because my dentist can't take the non-stop Christmas music, but they don't stay with Mix after Christmas because of all the morning show chatter. (We had a chat about that last December.) I have to wonder if a new AC station could pick up some of KODA's at work, background music listeners simply by not going 100% Jingle Bells? If radios tied in to PA speakers get tuned away from KODA at Christmas by Scrooges, would they ever get retuned back to Sunny after Christmas?