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Author Topic: Mix 965.... What Happened ???  (Read 6262 times)
radiobop
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Re: Mix 965.... What Happened ???
« Reply #20 on: October 07, 2011, 11:50:47 PM »

The answer is so obvious...copy the WCBS-FM Greatest Hits format and fill the most obvious glaring format hole in Houston radio...move Colonel St. James and Paul Christy over, put the CBS-FM jingle package in place and let's have some fun radio for a change...
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stan
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Re: Mix 965.... What Happened ???
« Reply #21 on: October 08, 2011, 06:53:33 AM »

The answer is so obvious...copy the WCBS-FM Greatest Hits format and fill the most obvious glaring format hole in Houston radio...move Colonel St. James and Paul Christy over, put the CBS-FM jingle package in place and let's have some fun radio for a change...

This.
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Ken
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Re: Mix 965.... What Happened ???
« Reply #22 on: October 08, 2011, 10:55:29 AM »

But doesn't KGLK take care of the classic hits/oldies in the market?
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Troy Goodwin
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Re: Mix 965.... What Happened ???
« Reply #23 on: October 08, 2011, 01:05:39 PM »

KGLK sounds more like Classic Rock  than Classic Hits/Oldies
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mr.ric
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Re: Mix 965.... What Happened ???
« Reply #24 on: October 08, 2011, 06:58:38 PM »

I still say urban. The amount of shares and cume KBXX is making, and still a loyal fan base out there, there is room for competition.
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radiogooroo
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Re: Mix 965.... What Happened ???
« Reply #25 on: October 08, 2011, 07:10:34 PM »

I still say urban. The amount of shares and cume KBXX is making, and still a loyal fan base out there, there is room for competition.

Yeah, but how much money can you make with it?  Every time I listen to The Box, about half of the spots are for bail bond places or how you can get a free cell phone if you're on welfare and the other half are nightclub spots.  That seems like hard money to chase compared to KODA advertisers.
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mr.ric
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Re: Mix 965.... What Happened ???
« Reply #26 on: October 08, 2011, 07:20:22 PM »

Yeah, but how much money can you make with it?  Every time I listen to The Box, about half of the spots are for bail bond places or how you can get a free cell phone if you're on welfare and the other half are nightclub spots.  That seems like hard money to chase compared to KODA advertisers.

Actually, I hear almost the same commercials as i would hear on Hot or KRBE or even KODA.

There are more commercials on KBXX than just bail bonds and clubs.
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radiogooroo
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Re: Mix 965.... What Happened ???
« Reply #27 on: October 08, 2011, 07:37:47 PM »

Actually, I hear almost the same commercials as i would hear on Hot or KRBE or even KODA.

There are more commercials on KBXX than just bail bonds and clubs.

Of course there's more.  Those are national advertisers.  I'm talking about the local, direct money.  Why would anyone want to fight that uphill battle when there's such an enticing alternative?

KODA is consistently at the very top of the ratings.  Not near the top, at the top.  Its cume is consistently over half a million stronger than KBXX and it has a strong money demo.

I understand you're an urban fanboy and you have a grudge against The Box, but thankfully, that's not how companies like CBS choose formats.  They're going to go where the money is, not where it isn't.  An urban audience split down the middle is definitely where the money isn't.
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mr.ric
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Re: Mix 965.... What Happened ???
« Reply #28 on: October 08, 2011, 07:56:39 PM »

Actually, I hear almost the same commercials as i would hear on Hot or KRBE or even KODA.

There are more commercials on KBXX than just bail bonds and clubs.

Of course there's more.  Those are national advertisers.  I'm talking about the local, direct money.  Why would anyone want to fight that uphill battle when there's such an enticing alternative?

KODA is consistently at the very top of the ratings.  Not near the top, at the top.  Its cume is consistently over half a million stronger than KBXX and it has a strong money demo.

I understand you're an urban fanboy and you have a grudge against The Box, but thankfully, that's not how companies like CBS choose formats.  They're going to go where the money is, not where it isn't.  An urban audience split down the middle is definitely where the money isn't.

But KBXX does have local ads that aren't associated with clubs and bail bonds. And KODA definitely has high ratings too, they literally swap places with KBXX almost every month. And about your last statement, there is also a split between the 2 CHR's here and both are doing just fine.
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carolinaradio
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Re: Mix 965.... What Happened ???
« Reply #29 on: October 08, 2011, 07:59:04 PM »

If 96.5 went for a classic hits format (which I agree with), it would likely be 70s heavy with some 80s and a little 60s - that could dent KODA's older end.  I can't believe a market the size of Houston doesn't have a true classic hits station.  It's on fire nationwide.
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