CBS Radio's soft AC "102.9 Lite FM" WLTE goes away after Christmas, replaced by country "BUZ'N@102.9." The website for the new country format (here) already works. "Lite" tied for the #15 spot in the November PPM rankings, though no doubt its current all-Christmas format will improve that position, and give the new format more potential sampling. The WLTE airstaff has already been told they'll be leaving, and on December 26, CBS will re-target to country, as "BUZ'N'." Clear Channel's country "K102" KEEY is ranked #1 in the Twin Cities market, going 9.5 to 8.3 in the last two monthly Arbitron books. The Minneapolis-St. Paul Board of Radio-Info.com is talking about the new country station, here.
This is too bad! I actually streamed Lite-fm quite a bit here in Seattle because I like the mix of music and the overall presentation of the station (better than our main AC station here), and I liked the hosts too. I'm just curious though, how is is that in a major market like the Twin-Cities that a station like WLTE comes in so sub par in the ratings like it did, where in most other markets, stations like that are usually in the top 5??
Again, I'm a radio guy in Seattle, so I'm not the most familiar with the listening habits of the Twin Cities...so if anyone can shed some light on this that would be great! In the meantime, I wish all of the on-air staff from Lite-fm well and hope they land on their feet real soon!