107.3 didn't "loose" their audience in FWB.. they happily gave it up to get more Mobile folks under their signal. Clear Channel has never shown interest in FWB except the recent attempt to get better coverage for WFLF-FM in the Destin/30-A area, and that could have just been a "pet peeve" that CCENG wanted to fix. Rob, back before you arrived in FWB, CC owned 98.1 but decided it was a good business decision to trade it for a little station in Biloxi (92.5?). Yeah, it almost seems like they gave away the same 98.1 that would make for a hell of a great signal for a Fort Walton-Pensacola FM news/talk station... I wish they'd buy 98.1 back from Qantum.
Sad. Don't know why the CC folks left the small Fort Walton hole in coverage of the Gulf Coast. They have most of the other rated coastal markets wrapped up nice and tight... no interest at all in Fort Walton (or Dothan... yeah I know Dothan ain't on the big salty). It seems like a FWB station or cluster could be run on the cheap from a neighboring market like PCB or Mobile... Mostly the same advertisers in the adjacent markets. They must know a little more about the radio business than I do.
I drank too much wine and went out on a tangent here, didn't I?