WBZ "CBS 4" logo finally taking place on-air

[ssetta]

http://www.youtube.com/watch?v=ZfzME-vV2cY&feature=plcp&context=C2de82UDOEgsToPDskLFiuz1kY43pPrmN_lM_BsP

I came across this promo, which features the new tentative on-air "CBS 4" logo. It looks very similar to the previous logo they had before the "WBZ" logo they have now. What do you think of it?

[SteveRichards]

It looks basically identical to WCCO's logo, except the WBZ calls are in blocks under the "4," while the WCCO calls are just in plain text.

[PaulRAnderson]

It's much better than the previous CBS4 logo they used a number of years ago because they're keeping the call letters on it this time.

[ssetta]

I just saw a promo, I think the new logo, graphics, and news set will debut this Monday at 5PM.

[whdh1920]

i dont know about a set unless there using another part of the building,they have been inthere normal set nothing looks covered over or anything like when whdh did there new set!!

[bostonmediaguy]

i dont know about a set unless there using another part of the building,they have been inthere normal set nothing looks covered over or anything like when whdh did there new set!!

They have two studios at 1170.

[whdh1920]

i thought so wasn't sure though

[iyiyi]

WBZ stopped referring to itself as "4" anything several years ago.  I'd always figured if they ever went back to channel numbers they'd use  WBZ 30 to tie in with WBZ 1030.

[Scott Fybush]

WBZ stopped referring to itself as "4" anything several years ago.  I'd always figured if they ever went back to channel numbers they'd use  WBZ 30 to tie in with WBZ 1030.

Oy...not this again 

WBZ-TV is not "channel 30." Yes, it transmits to over-the-air viewers on 566-572 MHz, the bandwidth that was analog channel 30...but it is known to nobody (except a handful of pedantic folks on these boards) as "channel 30." I would guess that somewhere in the neighborhood of 90-95% of WBZ's viewers still punch in "4" or some variation thereof ("4.1" for OTA DT, 804 for HD on Comcast, etc.), while nobody - and I mean nobody - punches in "30" to see WBZ. Why use that as a brand?

[MCarney]

Boston Herald story on the new set:

http://bostonherald.com/track/inside_track/view/2011_1212wbz_studio_gets_makeover/srvc=home&position=6