BTW, Lonnie wasn't programming.
When Lonnie was insisting on having certain songs played on "The Wave" (even directly to people like Bernie Kimble or Angie Carli, regardless of how they fared in listener testing), I'm sorry, but that's the definition of programming. Isn't it?
That extended throughout the whole "Boom!"/"V" era. Lonnie had direct input into the playlist and kept trying to leave his own mark at the station in accordance with his personal tastes.
He originally insisted upon a hybrid AAA/SJ format to be called "Jaaaz
." I'm not kidding.
AND he was hell-bent on the "Boom!" name, in spite of multiple people asking him BEFORE
the December 2009 format flip if ELBC had clearance to use it (those people already noticed the classic hits "Boom" in Toronto and CBS's HD-2 "Boom" in Seattle). Those people tried to pitch other names, INCLUDING "The Lake" or "The Peak," but Lonnie refused.
reason WNWV took the "V107.3" moniker was because it reminded Lonnie of "Z100."
By a sharp contrast, Lonnie's predecessor at ELBC, Gary Kniesley, was very much hands-off and let the program directors actually do their job
. Throughout Gary's tenure, WNWV was in the top 10 overall with a minimum of marketing and word-of-mouth listener-ship.
There are many formats, and some good programmers are still working. And there is bad programming that results in format flips when stations are sold.
Rubber City could have re-booted the AAA format or reset 107.3 to modern rock. They might have even seriously considered it, for all we know. But it would have come with a totally new air-staff, new management, new programmers.
A total revamp or outright format flip WAS going to happen with this purchase. Period. This was a dead format walking... it had NO chance of survival.