While the playing the biggies still works, they are missing the SWEET spot for what REALLY resides in Ocean County. Who are they? They're in Berkeley, Lakewood, some in Toms River and Manchester. Do I have to know you guys over the head? Oh...I'm sorry...we can't SELL that demo. I forgot...what was I thinking? Doh. Never mind. You can play all the GA-GA and dance music that some of you druel over and say will work like gangbusters here. But the reality is that there are already signals PLAYING them from the big cities...and even Atlantic City! Jeez again. Does EVERY station have to reach the same 26-42 year-old females in offices? Does EVERYONE have to listen to Taylor Swift? No! Sure there is a need for stations like that. Look at the success of LITE FM and B101. But for crying out loud, we have signals that reach here playing that stuff. Why someone doesn't try something just a bit either left or right of center is baffling. DISCUSS.
I see your point in terms of the older demos and their locations and why nobody is targeting them where it matters, but in terms of hearing dance music from the big city signals and Atlantic City and the targeted demos, it's quite a difference to where I am trying to reach out of this. Granted, B98.5 and 92.3 Now may be considered "that dance leaning station" but in reality, B98.5 is a CHR with weekend mixshows and 92.3 Now is a Rhythmic CHR with a few dance crossover airplay and a good amount of mixshow programming. We did have Wild 102.7 in Atlantic City, which was that dance station until the fiasco happened with Atlantic Broadcasting. The only dance formatted station coming into Ocean County is Z88.9 but they're based out of Burlington County. My proposal was to at least test waters on 100.7 W264AM since it reaches the young energetic party crowd that reside in Toms River, Beachwood, Forked River, Seaside Heights, parts of Lakewood, Brick Twp, Pt. Pleasant, and Pt. Pleasant Beach. And in terms of the dance music I'm drooling over, is to focus more on the EDM side of things instead of the current "crooklyn clan dutch" trend you hear on the mixshows of B98.5 and 92.3 Now. The best example, and I'm not using this to get a cheap pop or anything, is what you hear on Party 732. Another reason is these big city signals are not going to constantly play ads for small businesses in Monmouth/Ocean. People in Jersey City are gonna have a WTF moment of hearing an ad in an NYC signal about a bar and lounge in Toms River, or Long Branch for that matter and these businesses are not going to pay 3x the amount of getting their ad heard in NYC when they can get the right price in their own turf. This is where I understood Hit 106's motive to advertisers, to capitalize on the businesses that mattered here. Now I am aware not everyone is going to listen to Kaskade, Dave Aude, Eric Chase, Tiesto, Inna. So this is why I was aiming for the small signal that reaches the area that matters and where people who like EDM will tune in, the towns I mentioned earlier. Comparing to what Drive FX in Upstate NY is doing, and how the clubs and bars as well as the dance music fans were depending on KTU & Pulse 87, it should be given the opportunity to have a dance format that's like Party 732, and be tested out on a translator. It would be an even bigger bonus if dance was on 96.7/100.7 similar to Drive FX thats on 94.1/95.7 Newburgh-Poughkeepsie area.
