Ok, which other formats do you feel should be in the Monmouth-Ocean market?
Well, you already know my proposal
But just to break it down, the EDM scene is really growing out there to the mainstream. With mainstream artists such as Pitbull, Flo-Rida, Rihanna, Usher, Akon, Britney Spears, Marroon 5, etc that are using the EDM sound and collaborating with DJ's such as David Guetta, Kaskade, Calvin Harris, Tiesto, Avicii (Tim Berg), Ian Carey, etc., having their singles hit the top on the billboard charts, why not take advantage of the dance format? Second, I don't know why this market hasn't jumped on the format in the first place. We always depended on the big NYC CHR/dance stations (KTU, Pulse 87, 92.3 Now) and all the ad dollars are going to Market no. 1, why not keep our revenue in our home turf with a well formatted "Jersey Shore" brand EDM station. No, not expecting a full on "guido/benny" format, but to hear what our local DJ's play, what our businesses tend to select. Hell, with Party 732, I try to keep the sounds as local as possible, at the same time getting the worldwide popularity, and not depending on MTV to tell us what the Jersey Shore is, and all I am aiming for is a pea shooter signal (any HD-2 to translator) just to test waters. If landed on 100.7, it would be an impact player in the Toms River area, considering maybe a little competition to B98.5. Speaking of B98.5, they were that "dance feel" on their relaunch, but they abandoned the sound and what puzzles me is no promotion of their mixshow DJ's AND their mixshows.