Big Changes Coming To Q104

[unpwn]

Full time staff is changing. A new (unhired) host is upon us.

[CleveRadioInsider]

Larry Morrow coming out of retirement?

[unpwn]

Afternoons and Nights will be affected.

[CleveRadioInsider]

I see.  I can just hear some people now.  Hire Ravenna Miceli! Hire Rocco the Rock Dog!  Hire Scott Howitt!  Hire Denny Sanders and (insert any radio DJ you like from 1970s or 1980s) as well.  Q104 does have a habit of hiring new voices to the town so hopefully they bring in someone different and not someone who should have retired 20 years ago.

[Capulet]

I see.  I can just hear some people now.  Hire Ravenna Miceli! Hire Rocco the Rock Dog!  Hire Scott Howitt!  Hire Denny Sanders and (insert any radio DJ you like from 1970s or 1980s) as well.  Q104 does have a habit of hiring new voices to the town so hopefully they bring in someone different and not someone who should have retired 20 years ago.

Who does that station target anyway? Teens & Women 12-24?

[iFartRadio]

Guessing the new-ish afternoon girl is probably heading out the door. Never clicked. Night guy to afts. New night host incoming.

Capulet, Q is a Top 40-leaning Hot AC. Targets women 18-49 primarily.

[Capulet]

Guessing the new-ish afternoon girl is probably heading out the door. Never clicked. Night guy to afts. New night host incoming.

Capulet, Q is a Top 40-leaning Hot AC. Targets women 18-49 primarily.

Thanks. That target sounds a bit too broad to me.......31 year age difference.
What does a 18 or 19 year old woman have in common with a 48 or 49 year old woman? Country music can be 18-80, but I always thought Hot AC meant tight focus on young ( 18-24 ) women.

[CleveFan]

So afternoons and nights are changing?  What about weekends, mornings and middays?  Even format wise and is WDOK affected too?

I guessing you can also throw in the possibility of syndication too.  This is big!  I'm hoping the current afternoon host sticks around.  She's good on the station.

[iFartRadio]

18-49 is an actual Arbitron/PPM demo, take it up with them.

KISS would be more 18-24 based than Q, but they're probably both fighting for the same females/persons 18-34 demo overall.

[Capulet]

6+ is also an Arbitron demo also, but it's not a target audience. 

Most stations target a smaller cell........like 18-24, 25-34, and so forth. If they can dominate the narrow target cell, they can usually rank in the broad Arbitron demos like 18-49, or 35+ or whatever.

But anyway, thanks for the update on Q104. I can honestly say that's a station I never listen to.