Alternative or Country to reappear in NYC

[atlantaboy]

New York has about 25% lower in-car listening than the average of all other markets (see caveats in another post) due to higher use of public transit, but it's the exception. In any case, the bulk of radio listening in the New York MSA is at home and at work... fully 75%.

What you're not taking into account, though, is the percentage of radio listening to Alternative stations - very few people listen to Alternative at work, and I would venture to say that an extremely high percentage of the Alternative listening base does not listen to the radio at home

Obviously, I don't have the facts to back it up, but I feel like over 50% of Alternative radio listening happens in the car, thereby giving the New York City market a HUGE disadvantage for the Alt. format

[d21ofnj]

New York is not a rock town unfortunately.

 New York certainly isn't an Active Rock town, but the Alt-Rock format, when executed properly, has advantages that other Rock formats lack, the most important of which being its appeal to women. I think I read in Billboard that the Alt-Rock format has an audience composition of 60% male and 40% women, which could make such a formatted station competitive even in an otherwise Rock-ambivalent market like New York City.

Well, the Jersey Shore, notably Monmouth/Ocean is an active Alt-rock area, but G-Rock, WJSE, and Shore Alternative aren't around, which I really thought Shore Alternative would've shown some potential expanding to a translator being an HD station.  As for country, a good chunk of the NYC area has two country stations serving them.  WJVC My Country on 96.1 in LI, and Thunder 106 in MOnmouth/Ocean, which you're able to pick up 106.3 in a couple of the boroughs.  Sorry to say this Markie, but I'm gonna loop. 


TIME FOR A DANCE STATION!!!!!     TIME FOR A DANCE STATION!!!!     TIME FOR A DANCE STATION!!!     TIME FOR A DANCE STATION!!!!!     TIME FOR A DANCE STATION!!!!!     TIME FOR A DANCE STATION!!!!!     TIME FOR A DANCE STATION!!!!!     TIME FOR A DANCE STATION!!!!!

[BMR]

Do people not listen on headphones while on public transit? (Not on the subway, obviously!)

[Tony Santiago]

Do people not listen on headphones while on public transit? (Not on the subway, obviously!)

On the "el" parts, they can listen on the subway

Only problem, in this day and age they are listening to their iPods and iPhones and they don't have FM on them.  It's not like the days of the Walkman

[d21ofnj]

Well you have TuneIn Radio for the iPhone, and the recent iPod slims have FM radio on them.  Wonder if there's an FM radio tuner app out?

[ansky212]

Well you have TuneIn Radio for the iPhone, and the recent iPod slims have FM radio on them.  Wonder if there's an FM radio tuner app out?

TuneIn also has apps for Blackberry and Android.  There are also numerous other apps like Nobex radio (for Blackberry) and IHeartRadio that carry other stations that TuneIn does not carry.

I don't know if an FM tuner app would be possible because the phones would probably need other hardware to be able to tune to commercial FM frequencies.

But in terms of ratings, do they count listeners that are listening online?

[Morpheux]

Imagine if you had seven stations in NYC all playing a decent amount of country or alternative mesh in with other genres. It's not rocket science to think there was a disproportionate audience that was being ignore or neglected.


Currently, we have KTU,Z100,Amor,La,Mega,X96.3,Hot 97,92.3 NOW all playing anywhere from 3-10 songs respectively that fall under the dance genre.Then there are the mix shows where more dance/house sets are being played. Obviously,there is a huge void for a full time station that services this audience with a CHR Dance format.

92.3 would be my choice to present this format.They seem to have the right imaging already and if they want to truly knock Z100 it will be by riding the EDM wave that is exploding on both coasts and not by mimicking their approach.

[frozenfiresb]

As for country, a good chunk of the NYC area has two country stations serving them.  WJVC My Country on 96.1 in LI, and Thunder 106 in MOnmouth/Ocean, which you're able to pick up 106.3 in a couple of the boroughs. 

You forgot to mention Kicks 105.5 out of Danbury CT.

[d21ofnj]

As for country, a good chunk of the NYC area has two country stations serving them.  WJVC My Country on 96.1 in LI, and Thunder 106 in MOnmouth/Ocean, which you're able to pick up 106.3 in a couple of the boroughs. 

You forgot to mention Kicks 105.5 out of Danbury CT.

Might as well throw in 107.1 The Peak from Westchester in terms of the Alternative format    Thanks about Kicks. 

[Jersey Maiden]

In any case, the bulk of radio listening in the New York MSA is at home and at work... fully 75%.

Does this include online listening?  I find the "at work" part hard to believe, as it is so difficult to pull in radio signals in office buildings.  My current office is about 15 miles due west of NYC and I sit by a window facing the city yet I still can't pull in a usable FM signal.  When I worked in midtown Manhattan I had no chance of pulling in a signal unless I was in a room with a window facing towards Empire.

Listening at work doesn't necessarily mean an office building in the sky.  It can also include restaurants, retail, body shops, etc.  I would imagine that businesses probably make up a huge part of the cume for AC (on the supermarket episode of Modern Marvels, they said that playing soft rock keeps customers browsing longer).  I lost count of the number of public areas that play either Lite FM or WMGQ.  If not that, maybe a hot AC.  My dentist plays WPLJ and Kam Man Supermarket in Edison plays Fresh.  Z100 seems to be the non-AC station of choice for businesses who buck the trend.  The tire shop at the Edison Costco seems to rotate between Z100 and WWPR.  While I don't have the data to back this up, I would imagine that the vast majority of ratings for the Q come from the car since the only public place I heard it was at a Five Guys.  The only place I heard RXP was at a temporary Wedgewood clearance sale.  And I could still remember the first (and only time) I heard Krock in public (a Vietnamese restaurant in Queens).

And keep in mind that not everyone who listens at work does it out of their own free will.  At my dermatologist's office, I heard one person complain about how their radio only gets WMGQ (this was also the case for my first job) and the bosses are too cheap to get satellite radio.