When it rains, it pours. First Shredd & Ragan to morning drive on the Edge, now this.
The story can be found at: http://www.buffalonews.com/sports/bills-nfl/article694869.ece
This is quite a coup for Entercom and WGR in particular. No word yet about whether it's a Bills in-house deal or contracted for cash. Some posters opined that because WGR has a history of harshly taking the Bills to task, the games would wind up on WBEN. Guess not. So it's back to WGR, which broadcast the Bills during four consecutive trips to the Superbowl. Perhaps history will repeat itself. More recently has put up some impressive shares, Men 25-54. Today's news certainly won't hurt.
In order to receive "Arbitron credit" for simulcasting, WBEN must simulcast 100% of the time on 930 and 107.7. No flip flops to WGR. Perhaps a trimulcast on 550, 930 and 107.7 as they did with the Sabres last season? But diluting the Bills between three stations would serve no real benefit for WGR. Recall the first year when the Bills were simulcast on WGR and then WGR-FM. Most of the listening went to 97 Rock. WGR really need the Bills ratings boost, so for the remaining three years the Bills were carried only on WGR-AM. 97 Rock continued to be involved in promotions and events.
Let's hope the schedule maker doesn't have the Bills playing 4 o'clock games in December. The WGR night pattern has a severe null to the east. But it's solid to Syracuse, Erie, Olean and Cleveland during the day. And strong in TO at night. Eh?
After reviewing predictions from the other thread, my money was on WBEN. Missed it by that
much. (Props to Maxwell Smart.) SirRox called it. So he'll buy the pizza and beer for the rest of us. Cheers!