NYC radio covers outlying surrounding counties in Staten Island and Manhattan, New Jersey, Long Island, Rockland/Westchester where non-Hispanic whites maintain a majority. The areas where the population is more equalized or minority status for non-Hispanic whites is in Brooklyn/Queens around about 32-34% and the Bronx 14%.
Having been involved in NY radio for a long time, including programming and management (including getting a signed option for WTFM in 1978), I know the extent of the market. The counties and boroughs are Fairfield, CT (partial county), Bergen, NJ, Essex, NJ, Hudson, NJ, Middlesex, NJ, Monmouth, NJ, Morris, NJ, Passaic, NJ, Somerset, NJ, Union, NJ, Bronx, NY, Kings, NY, Nassau, NY, New York, NY, Putnam, NY, Queens, NY, Richmond, NY, Rockland, NY, Suffolk, NY, Westchester, NY
Ratings are total market, although you can split them out any way you want. But overall, the market is about 57% non-Hispanic White, 10% Asian, 22% Hispanic, and 18% Black. For most ad buys, it really does not matter where the populations are located.
To stereotype and claim that all non-Hispanic whites or other groups do not listen to rock or alternative is ridiculous.
I did not say that. I said that no individual
has a right to expect his personal variety or blend of rock on the radio. Or of any other genre for that matter. And I briefly explained that missing formats are missing for a reason: they don't appear to be economically viable.
You have people that have been here for generations and not everyone in these groups has migrated recently thus only listens to Spanish language, Latino or Rythmic format. Now add back a percentage of these groups and you still have a significant majority for the rock or alternative formats.
Majority? For rock? No way. In most markets, the sum of all rock formats nowhere near approaches a majority. Rock is increasingly a niche music form, as the decennial Coleman studies of the youth market show. Each decade, young people have less and less interest in rock, and seem to be drawn to more pop and rhythmic forms. It's evident when you look at the 12-17 and 18-24 ratings... where are the rock stations?
Just look at the ratings for Q104.3 with a 4.5 share in October and WRXP had a 3.6 share in making them the sixth largest station in the 18-49 group.
I read that Q had a 5.0 in 18-49 in October and it was indeed 6th, and 95% of AQH listening was not to them. Add in a couple of percent for WRXP and a few tenths of a percent for other rock-driven stations at the bottom of the list and you find that rock is a minority position in 18-49. In fact, with the top 5 representing adult pop (WLTW and WWFS), CHR (WHTZ) and rhythmic (WQHT and WKTU) and none of them leaning at all rock, you have 33% of the market listening to 5 stations that are not rock at all. To round out the top 10, you have another CHR, sports, news and another pop driven AC station...
If we go by your post about demographics then this should never have happened. The only reason WRXP does not exist is because Emmis needed the cash and sold it.
It's not demographics that determines the appeal of rock, it's psychographics and lifesyle. While we know that certain ethnic groups under-index on rock, this is mostly about the appeal of rock in general vs. pop, AC, rhythmic and, of course, ethnic specific formats.
To take it a step further, if you look at the FM formats the majority seem to be geared towards women regardless of race.
WCBS? WFAN? WINS? WABC? In fact, save for the AC's, most stations in NYC get more male listening than female because in the PPM there is 15% to 20% more male listening than female listening... and everyone in station management knows this and realizes most formats have to have significant male appeal.
So maybe the OP who says he is a white 30 year old male is in fact under-represented.
Not likely. Or a format search would have uncovered an option.