Delilah gone from My 102.5

[awp69]

Actually, what's overlooked is that WMYI still reports as AC, despite everything discussed here - so that's what they still consider themselves to be.  Yeah, few AC's play Gym Class Hereoes or LMFAO, but they're able to get by with it.

Really? I didn't know that. I don't have access to the official Arbitron ratings or books, but just look at the ones they post on this site and they do have MY listed as Hot AC.

Strange if they're still reporting as AC. Yeah, they play some traditional AC stuff (that isn't "fresh"), but it'd be odd to report themselves as AC with some of what's on their playlist -- including the aforementioned Guns N Roses.

Whatever. To me, whatever they're reporting as, they don't seem to do either format "right". So that just makes them a Hotish AC mess. And, yes, that's just my opinion, which is what we come to these boards to do.

[carolinaradio]

Radio-Info, I believe, doesn't follow what Mediabase has the station "reporting" as - they have their own definitions, I believe.  I don't have access to further ratings, either.

Mediabase, who tracks the plays/music on WMYI to compile its music charts, classifies them as AC.  AllAccess.com has a shortened Mediabase report for MY's playlist (as well as other stations) for free, which is interesting to look at.  It's a bit lengthy to register for, but worth it.  Mediabase, which is usually credible, lists them as AC - they could always have that changed if they wanted.  In some cases, Mediabase themselves will move a station to a different reporting panel/chart if it's too far from the format it's reporting as.  The station may choose to report as AC for sales purposes, who knows.

I think they're just straddling the line between AC and Hot AC, and given what they're doing now, there probably isn't much of a reason to move to Hot AC.  They sound more like HAC to me, as far as the 80s/90s/00s part of the playlist goes.  I must admit that I don't listen often anymore because it is just uninteresting.

[awp69]

Thanks for clarifying. I also think they have an overall Hot AC sound, but throw in some traditional AC too. And seemingly not determined to go after one audience or the other, they're not winning me over either. But, just because of the lack of any one station I feel fits my personal tastes, I'm a flipper so I get to hear the good and bad of alot of stations in this market.

If it wasn't for not playing any currents, I'd like Chuck more, but I understand what they're going for. MY, on the other hand, I just don't understand at all. And probably never will.

[carolinaradio]

I was listening to 102.5's webstream earlier and they were playing "Your Love Is My Drug" by Ke$ha, which is certainly an interesting pick for an alleged "AC" station.

I'm not in to this morning show at all.  I'd rather hear Hawk & Tom...

[awp69]

Yeah, the morning show is pitiful.

On another note, I took my wife to the Kelly Clarkson concert last night and we listened to MY afterwards. They were all over it big time. Had an "after party" playlist with like 7-8 KC songs before going back to the regular playlist. Interestingly, they were taking callers from the show. And they were all sounding pretty young, which makes their decisions to mix in those "sleepy" Magic songs even more questionable. Guess there's at least some young adults listening.

Haven't listened to Magic in forever so I was curious if they've been playing "Stronger" and "Mr. Know It All".

[carolinaradio]

Yeah, the morning show is pitiful.

On another note, I took my wife to the Kelly Clarkson concert last night and we listened to MY afterwards. They were all over it big time. Had an "after party" playlist with like 7-8 KC songs before going back to the regular playlist. Interestingly, they were taking callers from the show. And they were all sounding pretty young, which makes their decisions to mix in those "sleepy" Magic songs even more questionable. Guess there's at least some young adults listening.

Haven't listened to Magic in forever so I was curious if they've been playing "Stronger" and "Mr. Know It All".

Magic is playing "Mr. Know It All", and have been for several weeks.  They play a plethora of her older songs, as well.

MY absolutely rode this KC wave to DEATH.  More than any single other station in this market, IMO.  I know B-93.7 did a remote at it, but MY has been all over it.  Perhaps they thought that was going to put them on the map, I don't know, but their Kelly Clarkson fascination has gotten tiring....they are either playing her music or talking about her. 

I think the issue with the morning show is that there's no strong talent to carry it and the music certainly can't.  If they don't try to make it in to a 'normal' morning show, like they did until now, it was fine, but now it's just annoying.

[freqdev]

this board follows 12+.  a trend came out yesterday.  in january 102.5 was 5th and 98.9 was 10th.

[carolinaradio]

I've never denied that 98.9 needs work, as well.  They've let it sit stagnant for way too long.  If they were 10th out of 12 in market signals, that's not good, but there's still plenty of potential there.

Why are the trends not made public for this market like they are for the other diary markets 12+?

[freqdev]

gsp is an embargoed market.

[awp69]

Magic is playing "Mr. Know It All", and have been for several weeks.  They play a plethora of her older songs, as well.

MY absolutely rode this KC wave to DEATH.  More than any single other station in this market, IMO.  I know B-93.7 did a remote at it, but MY has been all over it.  Perhaps they thought that was going to put them on the map, I don't know, but their Kelly Clarkson fascination has gotten tiring....they are either playing her music or talking about her. 

I agree that they did overkill Kelly Clarkson with their contests and all. But while their were some "older" people at the show, I'd say the vast majority were in their teens, 20s and 30s.

If they wanted to use this to put them on the map, they should know they aren't going to keep those listeners if they continue to go down the road they currently are....ie., very few currents, mixing in older slow songs.

But I guess it's good to hear for MY if they were 5th in the 12+ January book.