Political Ad question

[johnbasalla]

In the State of Ohio the primary will be held in March.  On a local news/talk station that runs a significant number of syndicated talk shows by Laura Inghram, Clark Howard, and Sean Hannity, I heard an ad for Newt Gingrich during their live and local morning show.  Would this be a required commercial ad-on from one of the aforementioned shows or could it have been a local buy?  Seems kind of early for a local buy.

[MC]

I heard super-pac ads early on in other places.  I think they are going through Ad Agencies?

[borderblaster]

Newt ads are on the Limbaugh and Hannity shows...I'm going to guess it's network inventory

[MC]

They are ads that care about the 54+ demographic that is for sure.

[wadio]

They are ads that care about the 54+ demographic that is for sure.

And radio is exactly the right place to mine that demo!  It's ironic that radio keeps trying to attract 25-54's when there's a goldmine in advertising to 54+!

To paraphrase former Defense Secretary Donald Rumsfeld, "You need to work with the audience you have, not the one you wish you had."