I'm just wondering whether GM will be satisfied with being the No. 2 sports station in town long term, with ratings that, since WIP's addition of an FM signal, don't appear to be even close to WIP's.
Why would it care if it's the "no. 2 sports station"? What it cares about is what number "radio" station it is, and how the ratings are in saleable demos.
They're not in the sports business. They're in the radio business. If profits are better as the No. 2 sports station than they would be as the No. 1 station in some other format, then they'll stick with sports.