According to Census Bureau the county is 57 percent white and has a small hispanic population. Country is still the mass appeal format for small-town South.
You can pull in non-country fans with local news and sports and other features.
So, all white people who live in small towns in the south listen to country... Gee, I'll have to write that one down.
Funny thing though... of all the people I know in rural Alabama, Georgia, North Carolina, and South Carolina, NONE of them listen to country music.
You should drive around down here for a while then.
They hear it, even if they're not listening.
Go run some errands with your windows down (unless it's too cold, then you'll look crazy). Drop by some mom and pop shops where they play the local radio stations.
You'll hear country in A LOT of places.
Probably more than A LOT if you go into some bars. I don't know, it's been years since I was in one of those.
Being heard in A LOT of places is what makes it "mass appeal." "Mass appeal" doesn't mean "every single person in stereolane's friends list listens all the time."