WALI always has had a very respectable signal in the city of Beaufort for being a class A 30 or so miles away. Given the lack of population to NIMBY about a tower and fairly lax zoning rules, a very tall tower could be built to cover most of the north of the Broad River and still put city-grade into Walterboro as an A. Or, better still, use that unlit 1200' aircraft hazard on the north end of St. Helena Island that 99.7 used to use...I do believe that is still standing as of 2011 and has been cited by various Fed organizations for not having the lights turned on the tower.
However, I just picture (almost bet) this station is going to the God Squad. It's the perfect scenario for them...will be sold for a song and will go AFR or Air 1 simulcast or something. Highly doubtful anybody who has $$ in Colleton will want to mess with it, and I don't see an independent owner from Charleston or Beaufort wanting to play radio down there.
Unless somebody wants to sell me the station for a song! I think if you can't at least tread water in a rural area as the only local station in town, you're doing something wrong! Cut some staff or better yet make them all earn their keep by VTing or doing commercials!
(BTW: No silent STA from WALI yet...wonder if Mr. Hess forgot or if there's something else in the works?)
I wouldn't want to be the 5th country station in 4 country station contest. I had a daytime AM an hour or so outside of a major market back in the 90s, and a had a bad time convincing my GM that nobody would listen to our little AM over the big city country FM's. Fast forward to 2012, and I see WALI in the same situation.
Regarding the big tower on St.Helena, it was lit the last time I was on Edisto Island. I believe an LPTV operates from there. Correct me if I am wrong... I understand that the out of town owner of that stick is quite a character to work with.