New York talkradio now sinks below the level of market #200! It is decidedly the worst in the country! I didn't know Dave Ramsey, Rush and Sean have such a following in New York that local issues are irrelevant! I guess there's nothing to talk about in New York! What do I know?
Merlin had a chance (and probably still does) to run a freight train through this format hole with a hybrid news/talk outlet on 101.9 FM that concentrates on local NY tri-state area issues and events and even gossip. Why do they insist on challenging all-news WINS and WCBS which have been firmly entrenched for more than four decades? IIRC, advertisers expected a hybrid news/talk outlet on 101.9. Instead, they got a poorly executed all-news format.
There are plenty of local or mostly local news/talk outlets all across the country, KFI LA, WGN Chicago, KIRO-FM Seattle, KTAR-FM Phoenix, WLW Cincinnati being some examples. None of those are top 20 markets, other than Chicago and LA. Why not New York?
