That station did well. When Zimmer took over it was flipped to Adult Hits Max FM. The owners didnt care for Hip Hop music which is why KLZR flipped to Hot AC.
Nope. Top-40 on KLZR and Wild got okay ratings, but neither station made money. No Topeka top-40 station has made significant money since 1989. I've worked for the Zimmers, and I can tell you they don't care what goes out over the air on their stations so long as they're making money. They've always had the philosophies that music is simply filler between commercials and that you're not sold out if you have music scheduled. There was no conspiracy by a bunch of Jewish boys to get rid of hip-hop. Also, if they were so against that kind of music, why did they just bring top-40 back to 105.9?
3 Point Media launched Wild and then sold it to Zimmer or Great Plains. Not sure of the name.
Zimmer initially bought 105.9, and the company broke up in 2004. One of the brothers got Lawrence, another got Joplin while the other two got Columbia/Jefferson City. The one who got Lawrence renamed his part of the company Great Plains. I believe it was Great Plains when he got Wild 92.9.
It was automated for a year commerical free and it sounded good.
And this is why it changed formats. It was commercial free for so long largely because no one could sell it.