BDS Rhythmic Panel updated

[only1moore]

Effective with the March 3, 2012 issue, WJHM/Orlando moves over from the Urban panel to the Rhythmic panel, while WYRB/Rockford is added to the Rhythmic panel as a new monitored reporter.

[htowler]

Wow took them long enough WJHM has been Rhythmic for about a year now.

[only1moore]

Not only that, it appears that WJHM seems to be setting their sights on a certain station... and its not 95.3.

[kilamanjero]

Not only that, it appears that WJHM seems to be setting their sights on a certain station... and its not 95.3.

WXXL.  We'll see how well that goes for them... 

[only1moore]

Not only that, it appears that WJHM seems to be setting their sights on a certain station... and its not 95.3.

WXXL.  We'll see how well that goes for them... 

At this rate, WJHM seem to be increasing the Pop content, so they seem to be getting away from the R&B/Hip-Hop realm. They added Fun's "We Are Young" and Kelly Clarkson's "Stronger" to the playlist, an indication that 102 Jamz is now following the CBS Rhythmic radio platform.

[ShawtyBlack_ATL]

Not only that, it appears that WJHM seems to be setting their sights on a certain station... and its not 95.3.

WXXL.  We'll see how well that goes for them... 

At this rate, WJHM seem to be increasing the Pop content, so they seem to be getting away from the R&B/Hip-Hop realm. They added Fun's "We Are Young" and Kelly Clarkson's "Stronger" to the playlist, an indication that 102 Jamz is now following the CBS Rhythmic radio platform.

Sad.  Why try to sound like everyone else.  Now Orlando has no official Urban Hip-Hop station.

[kilamanjero]

Not only that, it appears that WJHM seems to be setting their sights on a certain station... and its not 95.3.

WXXL.  We'll see how well that goes for them... 

At this rate, WJHM seem to be increasing the Pop content, so they seem to be getting away from the R&B/Hip-Hop realm. They added Fun's "We Are Young" and Kelly Clarkson's "Stronger" to the playlist, an indication that 102 Jamz is now following the CBS Rhythmic radio platform.

Follow if they might, but their ratings won't likely be any better.  Orlando needs another rhythmic station like I need additional hole in my head.  Miami cannot sustain 2 rhythmics and it is twice the size and more diverse, so does really CBS think this is going to work? 

As many of us have said, WJHM should have gone the CHRurban route.  The market for R&B/Hip-Hop is there in the market and it is growing.  CBS screwed up with this syndication strategy.

[CHRles]

Actually, this is the best strategy for 102 Jams. Their ratings have been mediocre for a while now
When you're an Urban with mediocre ratings you face a challenging position trying to sell commercials.
When you're Rhythmic or a CHR/Pop station, agencies are willing to cut you more slack.
I think with 102 Jams fantastic signal, which covers the entire Orlando-Kissimmee market, the entire Daytona Beach market, and reaches the growing Palm Coast market, it makes sense for the station to tweak its heritage sound. Hence why Fun, Gotye, and Kelly Clarkson are now all in regular rotation.

With regards to Miami, Power 96 is the official Rhythmic station, but a couple of the Spanish stations, Mix 98.3 and Mega 94.9, are in effect bilingual Rhythmic CHRs. That's why Power 96 is now all over Michael Telo's international smash "Ai Se Eu Te Pego"
 
Plus, Miami has a very successful heritage Urban station in 99 Jamz

[kilamanjero]

Actually, this is the best strategy for 102 Jams. Their ratings have been mediocre for a while now
When you're an Urban with mediocre ratings you face a challenging position trying to sell commercials.
When you're Rhythmic or a CHR/Pop station, agencies are willing to cut you more slack.
I think with 102 Jams fantastic signal, which covers the entire Orlando-Kissimmee market, the entire Daytona Beach market, and reaches the growing Palm Coast market, it makes sense for the station to tweak its heritage sound. Hence why Fun, Gotye, and Kelly Clarkson are now all in regular rotation.

With regards to Miami, Power 96 is the official Rhythmic station, but a couple of the Spanish stations, Mix 98.3 and Mega 94.9, are in effect bilingual Rhythmic CHRs. That's why Power 96 is now all over Michael Telo's international smash "Ai Se Eu Te Pego"
 
Plus, Miami has a very successful heritage Urban station in 99 Jamz

The mediocrity of WJHM was because of constant management shifts, and the station has migrated from urban-leaning rhythmic to full fledged urban over the years.  This strategy would successfully work if Power 95.3 wasn't on air, but they are beating them 2-1 in ratings already, and now they are trying to compete with WXXL which will yield them being a mediocre rhythmic. 

The market's growing black population is already undeserved by having only WCFB, which plays only contemporary and old school R&B and soul music.  WJHM could have easily just shifted back to urban-leaning rhythmic as it has been in the past while captured the R&B/hip-hop audience while competing with both Power and XXL and solved their billing issues.  Sometimes it best to work smarter than harder by killing 2 birds with one stone, the former is exactly what they are going to have to do with their current musical presentation and they have a serious uphill battle ahead. 

WPOW is now chasing rather than leading those Spanish stations.  WEDR won by default and the only serious competition was CC's over-syndicated attempt in the mid 00s which failed because of the syndication.  You have to ask "does this move make sense?"

[only1moore]

As of June 11, 2012, WPGC/Washington, D.C. is now part of the Rhythmic Top 40 panel.