I remember back in August 2011 when KMGL starts adding "smooth jazz" songs to their internet-only commercials, it was really annoying. I'd rather hear ad-council ads or internet-only all the way through. They keep on gradually adding smooth jazz songs until where most of the commercial breaks are taken up by one 2-4 min smooth jazz song and many times the whole commercial break is taken up by two smooth jazz songs without any ad-council ads or internet only commercials at all.
When KMGL, KOMA, and KRXO had their only streaming back on again back in May 2011, KMGL had that problem where the internet-only commercial break is misaligned by 30 secs after the normal airtime which causes the internet-only commercials to start and end 30 secs late which causes the internet-only commercials to start 30 secs after the commercial break started which lead the first 30 secs of the over-the-air commercials to leak into the first 30 secs of the commercial break on the online streams. At the end of the commercial break the internet-only commercials continued into the first 30 secs of the song, overlapping the first 30 secs of the song. It also causes song data to display 30 secs after the song had started playing if you noticed it. They fixed this problem a few weeks later. Later around July they had this problem again that lasted about a week and a half then got it fixed when the only streaming player went offline and back on later. They never had this problem at all throughout the fall except it came back again about the week before the flipped to Christmas, but got it fixed in 4-5 days. They never had this problem throughout Christmas. After Christmas, actually, about a week after Christmas, this problem came back and it's worse than ever, it's misaligned by 90 secs which means you'll hear 90 secs of local over-the-air commercials at the beginning of the commercial break while have the first 90 secs (half) of the song cut off due to the internet only commercials overlapping it. This time it causes song data to display 90 secs after the song had started playing. The problem goes on for weeks and months this time which they never had last year back when they had their online streaming back on again. I believe it's just a system error they're having that causes the internet-only commercial to delay. It's kool to hear local commercials sometimes, but we're not suppose to hear local commercials on the online streaming, they should fix this since they aren't suppose to have any local over-the-air commercials leaked into their online streaming, but the very annoying part is that it cuts of the first 90 secs of the song. The internet-only commercials are suppose to cover all the local over-the-air commercials, not leaving any space.
Considering the last few Arbitron ratings, I'd say that KMGL must be doing something right for their OTA listeners. Understandably, the cut-off can be annoying, but the OTA is pretty flawless.
Well, the cut-off NEVER took place at all throughout the fall except for the one that occurred the last week before flip to Christmas which only lasted 4-5 days before it got fixed and their numbers were really high in the fall ratings. It occurred twice in the summer lasting a few weeks before it got fixed and I don't think it's the case that got their numbers a little low, I think it took people time till the fall to recognize KMGL playlist update back in the first week of May 2011.
Btw, good thing that KMGL isn't playing much smooth jazz during internet-only commercials over the past few months though. They were very, very heavy on smooth jazz during internet-only commercials last fall of 2011 and it really annoys me, I'd rather hear ad-council ads all the way through. They never played smooth jazz at all during internet-only commercials throughout the end of spring of 2011 and throughout the summer of 2011, but start introducing smooth jazz into internet-only commercial break starting the last week of August 2011.
The worst thing that when they had the problem (mentioned above) where the internet-only commercial delayed 30 secs back in Thanksgiving which lead the smooth jazz songs to cut off the first 30 secs of a song after the commercial break, very, very annoying, but they fixed that problem in about 4-5 days, phew!