You're buying in to the theory that advertising on Rush after this controversy blew up was actually bad for business.
There is no way to know that since it had been literally a matter of days before these advertisers bailed out on his show.
Hence my comment that they should have taken a "wait-and-see" attitude. Just because a few thousand people blitz you from facebook and twitter it does not necessarily mean that your sales will fall.
I'm sure this conversation has been played over and over again at many companies that advertise on Rush's show or have some other connection. What comes to my mind at this point is the old line: "You never get a second chance to make a first impression."
Here is the management group conversation at many companies: PRO: "If we don't pull out of our Rush schedule, we look like co-conspiritors with many of our customers and prospects." CON: "If we pull out took quaickly and it turns out not to be necessary for the long term, we look like enemies of Conservatism to many of our customers and prospects. Let's sit tight. We can pull out later if this doesn't calm down." PRO: "You never get a second chance to make a first impression. If we hang in there and it turns out that we should get out, we have lost our chance to convince people we understand right from wrong."
Just because people bltzed from Facebook and Twitter does not necessarily mean that as they move on with their life they are going to forget how angry they are with Rush, and how angry they are with the advertisers who make it possible for Rush to continue.
No matter which side we are on, no matter what we hope will happen, we are ALL "going to school" with Rush. Whatever he learns, we will learn also. Either way it goes.