If Pirkle doesn't bite & go after them with 100.3, there's also the possibility that Journal moves Q93 to the stronger 102.1 signal & takes them on. I'd hate to see CHR banished to an inferior signal again, but it could happen. Heck, you might even see South Central move classic rock to 95.7 or 94.3 & go country on 103.5.
One things for sure, if there ever was a time that the frog was truly vulnerable, it's now.
Also, is Cumulus even dedicated to spending money on the news/talk format on 98.7. They could cut Hal & Phil and go jockless music on that signal (with their "I/Vibe" CHR format or 80s/90s "Journey" format they're doing in other markets).
There is no way 103.5 goes country. As for Pirkle. I think he has a plan and has had one for some time. There is a formal radio/tv chat and there is the informal radio/tv talk that only those with connections know. I think Pirkle has known for some time that WIVK was going to have a rough ride and he has been getting ready for it.