Classic Hits Music Categories

[RDO]

Great post, Rico.

I've always said that if every radio station in a market has a consultant, does music tests and audience research, then shouldn't they all be number one. I've worked places that did all that and still struggled in the ratings.

What I'm getting at is that there is no real formula for success. It all comes down to the people running things. And, yes, creativity is an important factor.

[willdav713]

I'm in the early stages of putting on a Classic Hits Station in a small market on the east coast and would appreciate any input on what would be the best way to set up the music categories for 60s, 70s & 80s hits. I've set up CHR, Hot AC & AC formats but not sure of the categories and sub-categories for an oldies formatted station.

Thanks! 

You should buy BMP's 98.9 station.  Their liquidating.  San Antonio needs a competitor to KONO, and Austin needs it's Oldies/Classic Hits.  But no more than 5 % of the 80s. 70s and 60s with 5 percent 50s is where it is at.