MORE CHANGES AT 95.9 THE RANCH

[MarquisP4]

Nightjock Adam Drake is out, so has a weekender.
The Vault, a alternative country show hosted by Shayne Hollinger has been also been cut after it was just got promoted to the 11pm-2am slot.
This come at the heels of the KTFW bloodbath in January.
Now wonder they both have .1's for ratings! I wonder who's next?

[charles123]

Nightjock Adam Drake is out, so has a weekender.
The Vault, a alternative country show hosted by Shayne Hollinger has been also been cut after it was just got promoted to the 11pm-2am slot.
This come at the heels of the KTFW bloodbath in January.
Now wonder they both have .1's for ratings! I wonder who's next?

How far does the signal go? Does it reach Dallas?

[johnny_letter]

Step 1 for recovery would be to replace their boring, restrictive all Texas (and virtually all-male) Country format.  Just play good alt-country, whether it comes from Texas, California, Iceland, whatever.  Mix back in classics from Willie, Waylon Jennings, Merle Haggard, Dwight Yoakam, etc.
Add some Drive-By Truckers, Old 97's, Lucero, deep cuts from Miranda Lambert and it would be a really cool station.

[Texas Gentleman]

......Johnny, your suggestion just happens to be EXACTLY the Range [95.3] formula!  Good thinking!

[DMcCloy]

Except the Range sounds like it's being broadcast through a pipe cleaner on one side of my car.

[DMcCloy]

How far does the signal go? Does it reach Dallas?

http://radio-locator.com/cgi-bin/pat?call=KFWR&service=FM&status=L&hours=U

The real problem in ratings etc for the Ranch is that it's barely even a FW station. I can't get them past central Arlington and even then it's really scratchy. Give them full coverage on the DFW market they'll do well. I'm not talking top 20, but they'll pull in enough numbers to justify their existence, and more importantly they'll bill enough to justify their existence.

[metroneck]

If the Ranch wasn't backed by a hedge fund to make it float, it would be called 'the double wide'.  It's a rich man's toy. He bought a country stick, and moved the studio to town for braggin rights, yet no one can hear it.

[jd]

Give them full coverage on the DFW market they'll do well. I'm not talking top 20, but they'll pull in enough numbers to justify their existence, and more importantly they'll bill enough to justify their existence.

I suppose you're making a hypothetical statement, since the Ranch will never have a full market signal or anything close to it.  Right now, like you said, Arlington is about the eastern limit of their coverage.  Even after their upgrade, with an increase from 80 to 100kW and antenna height a little over 300 foot more than they have now, it won't change much.  They may gain some rather sketchy coverage into northwest Dallas County, but even that's debatable because of that pesky co-channel translator in Garland.

[DMcCloy]

Definite hypothetical. There's no chance of its signal ever really getting bigger.

[CTaylor]

Except the Range sounds like it's being broadcast through a pipe cleaner on one side of my car.

Then you haven't listened lately.  Both STL's have been repaired, along with several other things. The Range sounds better than it has in the last few years.  That whole left channel right channel issue has be solved.