February PPM

[carolinaradio]

Carroll, that's a great idea.  Clear Channel does a good job with classic hits, and their recent success with KOSF/103.7 in San Francisco further solidifies that. CBS couldn't even make a go of the format in that market in recent years, and they are typically fantastic with it!   It also does very well for them in Cleveland, Columbus, Milwaukee, St. Louis, Jacksonville, Pittsburgh, etc. 

Only thing I could see preventing them from ever trying the format is overlap with WRFX.  Would it be that big?

[CrazeeCarroll1]

That I am not sure about... If they were to do CH make it pop leaning and make it high energy... I know those two are not the norm for a CC Classic Hits station, but there is still enough people in the QC who grew up listening to Murph and it would work pretty good... I dunno if he would pull the magic he did when Big Ways was around, but he would do pretty good for CC even more so in Charlotte... I know it is a crazy far fetched idea, but I think it would work... CC

[vchimpanzee]

Maybe it's too soon to suggest something like this, but maybe WLYT should "re-invent" itself and go in a direction like WMYI/Greenville or WNIC/Detroit?  Both were heritage CC AC's that were past their prime and, in WMYI's case, had settled in to low numbers and had become the second-rate AC.  WMYI has more of a "Fresh" AC format, and WNIC is more of a conservative Hot AC. 

I mean, being the lowest rated of 3 AC's and in 11th place isn't good.  I'm just surprised that of the 3, it's 'LYT that's struggling.  Heck, maybe classic hits could end up there someday.

The Ride is certainly doing something right.

Of course, if they could actually be classic HITS like every source says they are ...

[nuffsaid]

Somebody will do a Classic Hits format in the Charlotte market at some point in time and it will be, in my opinion, huge!  Clear Channel dumped Magic some years ago and the market has been void of a Cliassic Hits / Oldies station since.  WTHZ was a top five station in the Greensboro market with 1 and 2 shares in Charlotte before being sold or LMA'd to EMF.  There is a smart broadcaster out there that know this format would work but the big guys are "locked" in on their various formats.  CBS knows the format works and CC is starting to see the hand writing on the wall in a number of markets.  Time will tell.

[Mike Sheridan]

OK Call me CRAZEE, but with CC jumping on the classic hits bandwagon if Lite continues to drop... Robert Murphy was let go from Rewind 100... Here is an idea and I know it is a long shot since they ditched the format from magic, but bring Murphy in to do mornings and shift from AC to Classic Hits... Like I say it is a long shot, but hey anything is possible...

Now look I'd like to see this as much as the next guy.....but.  Murphy didn't do well with PPM in Chicago despite the fact he was on the air in Chicago more recently than he was here.  Lots of people have moved her since he's been off WAYS/WROQ.  I don't see a CBS or CC paying him enough to come back.  They are clearly not interested in the 50+ crowd (my favorite group)!

[carolinaradio]

Somebody will do a Classic Hits format in the Charlotte market at some point in time and it will be, in my opinion, huge!  Clear Channel dumped Magic some years ago and the market has been void of a Cliassic Hits / Oldies station since.  WTHZ was a top five station in the Greensboro market with 1 and 2 shares in Charlotte before being sold or LMA'd to EMF.  There is a smart broadcaster out there that know this format would work but the big guys are "locked" in on their various formats.  CBS knows the format works and CC is starting to see the hand writing on the wall in a number of markets.  Time will tell.

I agree that it will most definitely be huge whenever it's done.  Look at 95.7 and they don't even have a mass appeal classic hits format with very little personality.  I think being the only true classic hits station in town means more potential than the 3rd AC in town.  CC's attitude towards classic hits now is totally different than it was with oldies and Magic 96.1 - totally different ballgame, especially with PPM.  PPM is very good to classic hits.  I wish one of the AC's would cave, but like I say, no station ever emerges as the true weak link or true leader with that format, although K has been doing well.  The last book from Lite was one of the worst we've seen from it or K.

[hschutte]

I'm still confused how 104.7 is getting those high ratings. Do those rating include the 2 HD substations?

[carolinaradio]

I'm not sure, but even if it did, HD has so few listeners I don't think it would make that big of a difference.

I don't know how 104.7 is getting those ratings, either.  102.9 seems like a much stronger AC station, to me.  It always was in the past.

[vchimpanzee]

I'm not sure, but even if it did, HD has so few listeners I don't think it would make that big of a difference.

I don't know how 104.7 is getting those ratings, either.  102.9 seems like a much stronger AC station, to me.  It always was in the past.

I heard "Get the Party Started" on 104.7 on Saturday. Now Lite might be playing it too, but I'm just saying what I heard.

[hschutte]

WOW. That song should have never been played on a supposedly AC station. I remember when 96.1 "the beat" first played it after magic died. It made me feel really said about the old format.. And I'm in my 40s...