Does it bother you that a talk show host does more than just talk?
Yes is does. Personally I don't want to be told how to live my life by a talk show host. That includes people like Dave Ramsey, Joy Browne and Glenn Beck.
I find it telling that a crackpot like Beck is able to hold onto radio affiliates (although stations in the major markets had the good sense to yank the show.) It tells me that TV management pays closer attention to what's on their air.
Radio apparently flies under the radar screen when it comes to content. We've seen what happens when radio hosts goes on TV, make the same remarks they make every day on radio and stir up a hornet's nest.
I guess what really bothers me about FTL is that it's represented to affiliates as a sort of benign alternative to the usual "left vs. right" agenda driven show, while it clearly has its own political agenda. That isn't clearly disclosed, IMO.
A couple of questions:
- Do your affiliates air a disclaimer at the beginning of each hour?
- If you don't
have an agenda, why not dump FSP as a sponsor? The $6,000/year you'd lose is nothing compared to the credibility you'd gain in the long term by not having a radical albatross around your neck.