I've always said that 99x is a weak alternative format. Not only because their signal sucks but also because the playlist is pathetic. I'm sure DAVE FM has no intentions on going Alternative but I've noticed they have dropped much of the classic rock and are leaning harder with Alternative and playing some deeper cuts from artist like Smashing Pumpkins. This afternoon, they played the new Silversun Pickups which I can imagine being played on typical AAA formats. The 80's weekend that they did this past weekend was much different than B's 80's weekend because they focused on the New Wave/Classic Alternative of the 80's. Perhaps just a small tweek though. Seems like AAA is a lot like Classic Hits in how there are different subgroups of each with some leaning in one direction and others leaning in another.
Now that's an idea; I wonder if Dave could be more successful as a blend of AAA, 80s classic alt
, and 90s/00s alt by playing with the dayparts. Put softer, more AAA stuff in AM drive, midday, and maybe PM drive, harder 90s/00s alt in evenings and overnight (maybe PM drive), and retro stuff on the weekends during the day and harder/newer stuff in the weekend evenings and overnight. Really be "everything alternative". In a way, program the station like B98.5 (post-Delilah) but alternative.
They could take some listenership from 99X@98.9 (which will NEVER return to its previous level of listenership even if Cumulus put them back on 99.7) while preserving their own.
I don't care for 90s and later alt, but if they are doing a classic alt all-70s/80s weekend I'm there.