The Best Broadcaster in East Texas

[600kogo]

After doing soft rock for over 5 years at various stations, all that we were allowed to do was read liners the same stale crappy liners over and over, so with that said a satellite feed or voice track would give the same warm feel! The only exception was when Dave Mooreland did mornings he was fantastic on mornings on KOOI and he was allowed to do more than read liners, and he worked those phones better than anyone in ETEX

[jd]

And how in the world can anyone believe that John Tesh is what KOOI listeners want in the morning?  Delilah at night I understand, can't listen to it, but carrying her show makes sense.  Tesh is beyond me.

[600kogo]

Personally I would put Tesh on in the afternoon drive to cool people down on the way home....Might stop the rednecks from beating their wives and kids LOL. I don't pretend to understand why they program what they do, but in this economy a station has to save money how ever they can. Tesh is a big name and that is probably why they are doing it.

Obviously they are making money on KOOI or there would be changes!! But from what I understand Ginger the GM is an amazing sales lady, and she is the secret of why they are making money no matter what!

[fairchild]

Sorry, East Texas radio is atrocious. About half of the year I'm in the Tyler/Longview signal area, and most of what I hear is flat, stale, and boring. It's either satellite drones, or local bad radio cliches with East Texas accents. The smaller stations serve local areas and they do a decent job, but they're only going to appeal to that one particular area. The bigger stations just have no personality, or personalities for that matter.

I don't want to step on any toes here, but I just can't listen to it for very long. The innovation and quality control of 10-15 years ago is gone, and that's more the rule than the exception I hear almost everywhere I go.

[FilioScotia]

I agree with fairchild. I absolutely hate listening to syndicated DJ shows and their total absence of anything resembling local identity. Local commercials and PSA's do NOT establish and maintain a station's identification with their local listeners. 

I live in Lufkin, and I like old time classic country, so I get a full dose of it played by a local
DJ every afternoon on locally owned and locally managed KRBA AM.

Next to conglomeration, syndicated DJ shows are the worst thing that ever happened to radio.

[600kogo]

I have news for you large market radio is far worse with its voice tracking and 100 song play lists. I have lived in both and East Texas is far better!! KKUS, KZQX, and the Breeze all do really good jobs and they are local! ETRG is brilliant for having Tom Perryman on the air he is amazing!

[Musicradio]

As one who worked the Tyler market long ago, I miss the "live" operations. Things change as time moves on, I know.

It was once an exciting radio city.  But that was long ago.

[Chuck]

While I miss the "good old days" of live and local announcers, it’s probably not coming back, at least on small stations.  It isn't financially viable in many cases.  I know there is no way I could afford to run my station with live talent.  Perhaps if the economy improves enough it might be possible for drive times, but I'm not holding my breath on that.

On the other hand, my station has created jobs that didn't exist before, so I don't think the lack of live talent is that big a detriment for us.  In fact, I experimented with having a very good ex-jock from Dallas do an air shift.  He was extremely knowledgeable and sounded great on the air.   Oddly, some of our listeners expressed the opinion that they'd prefer he wasn't there, getting in the way of their music.  Go figure...

[600kogo]

If radio is to survive as an entertainment medium it must change, but I am still convinced that done right any station (AM or FM) can make money if someone is willing to put the effort into them.

Maybe if the stations stop making the huge money to pay the loan payments then they will be back in the hands of individuals that will do something with them!