No more WSB on 750 AM?

[FLjack2]

I honestly don't believe they will split the signals permanently.  They MIGHT have to split if they have some sports conflict or for a special reason.  But for the two to program separately, it's not happening anytime soon.

[jabba17]

I honestly don't believe they will split the signals permanently.  They MIGHT have to split if they have some sports conflict or for a special reason.  But for the two to program separately, it's not happening anytime soon.

They used to split for sports all the time.  Sometimes they will play the sports on one signal and keep the talk on the other.  I think the only sports that WSB has the rights for right now is UGA, so the only potential conflict is football vs. basketball (not common), since WSB doesn't carry the other UGA sports (I think WCNN carries the non-rev sports). 

[kal30005]

You can't just play segments of a live talk show.  Joining a talk show "in progress" is annoying as hell.  I guess you could dedicate hours to different programming (like WDUN does on AM vs. FM), but that's about it.

That's not exactly what I was referring to.

It could be that the core programming is the same but that maybe with some of the less popular talk shows they only run the program on one and news on the other. Or it could also be that because of contracts UGA has with other affiliates, they can't run UGA games on FM.

It could also simply be that they think the dual frequency might be too complex and they will simply run an ID on AM that only mentions 750 and on FM they only mention 95.5.

[borderblaster]

Remember under Arbitron rules, ANY separation of the 2 means it's not a simulcast and their numbers will not be combined.

[secondchoice]

The more you think about it, the FM covers the northern suburbs which traditionally is the Reddest "GOP" part of the market.  I wonder what WSB's ratings are south of I 20?  Do they even need 750 AM?

Could Cox sell 750AM and be under ownership cap.  If so they could move 95.5 to an in-town tower, and swap 95.5's and 98.5's COL and Call letters?  Then the WSB calls and brand on 95.5 and B98.5 brand remains on 98.5 with WSBB Doraville muffled and quickly said once an hour to keep legal.  They would not have to 750's light bill and up keep expense.   

[jabba17]

The more you think about it, the FM covers the northern suburbs which traditionally is the Reddest "GOP" part of the market.  I wonder what WSB's ratings are south of I 20?  Do they even need 750 AM?

Could Cox sell 750AM and be under ownership cap.  If so they could move 95.5 to an in-town tower, and swap 95.5's and 98.5's COL and Call letters?  Then the WSB calls and brand on 95.5 and B98.5 brand remains on 98.5 with WSBB Doraville muffled and quickly said once an hour to keep legal.  They would not have to 750's light bill and up keep expense.   

Class A clears are still pretty valuable.  CC would give their left one to have one in ATL...but then again, they won't put WGST on an FM...

[SonoSational18]

A few comments.... CC simulcast WGST on FM on two different occasions.  They were competetive when they had the Braves but otherwise WSB has eaten their lunch.  As for Arbitron reporting a "true" simulcast.... it really doesn't matter, nobody looks at the actual book anymore, buyers and sellers use software programs such as Tapscan, Marketron, or Strata and in all of them you can create your own combos regarddless of simulcast status. 

[jabba17]

A few comments.... CC simulcast WGST on FM on two different occasions.  They were competetive when they had the Braves but otherwise WSB has eaten their lunch.  As for Arbitron reporting a "true" simulcast.... it really doesn't matter, nobody looks at the actual book anymore, buyers and sellers use software programs such as Tapscan, Marketron, or Strata and in all of them you can create your own combos regarddless of simulcast status. 

I just know of one real attempt to put WGST on FM (the current translator doesn't count), when WGST was on 105.7.  To pick a nit, that started back in the Jacor days.  And WGST was beating WSB before WSB snatched away Clark Howard and Boortz.  When Hannity was live and local in the AM, WGST still held their own against WSB.  Even Planet Radio did better than what they are doing now.