Bottom line on Ratt:
It has the driving beat they were looking for while being able to retain their core audience.
Since a lot of the 20's and 30's somethings in the prime demographic are into the older R&R bands and you see them walking around in their AC/DC T-shirts, it is a bridge.
All of this is subjective, too, subject to change when the management feels like it.
Jeff in Sa-ra-so-ta
Oh, I understand the thinking behind it ... but I'm thinking they probably should have changed the other elements, too, if that was the motivation.
I still think it looks like an old guy wearing Grecian Formula. By the way, you've never shared how you feel about it ... only the possible reasons for it.
(And, yes, I realize this is about 11 posts too many for such a who-cares topic, but I kind of enjoy the discussion. It's sort of a microcosm of many issues in the radio business.)
I also enjoy these conversations.
When it comes to 970, it is my goto station. Other people read these boards and I don't want to state whether what they do, or not do, is to my liking. They don't pay me for that, or any other, opinion I might have.
When it comes to the technology, that is quite a different matter. We have gone from about 30-50 OTA TV stations, on a portable in Sa-ra-so-ta!, to ZERO. That is not subjective, that is fact. I don't want to see that happen to radio.
I saw the politics in AM Stereo, from start to finish. It was a sham that has led to AM talk/news stations to migrate to FM as a result.
Programming is subjective and can be reversed by somebody leaving, reassigned, fired, or died. Technology is much harder, and in most instances, not reversible.
I have had my favorite TOH's, though.
Jeff in Sa-ra-so-ta!