Chuck Tiller
rimember
 Offline
Posts: 1504
On the air since 1972. More at www.ChuckTiller.Occupation:Radio Personality
|
 |
« on: April 05, 2012, 03:56:44 AM » |
|
It's been over 40 years since the Big 1-23 KNUZ duked it out with The Big 610-KILT for the Top 40 wars. (Of course KNUZ with it's power of 1KW Day/250 Watts at night could not beat KILT 5KW/DA-2. The Big 6-10 was truly big....but not for long. But that's another story)
When SFX bought KNUZ and KQUE(102.9) in the mid 1990s, they flipped KQUE to the "Planet" and moved the KQUE call letters and format to 1230. Lieberman bought it eventually and brokered it. I know that this station has been for sale. Either it has been sold or this is another brokered format. I hope it works out for them. However, I once was on those airwaves in the 1970s. It was tough then and it's a whole lot tougher today. It is AM radio. It will need a internet companion station and a lot of promotion to help it.
http://1230kque.com/lovinliferadio/
|
|
|
|
|
Logged
|
Operations Manager, Newstalk 1070 KNTH, Business 1110 KTEK & 100.7 The Word KKHT, Houston. chucktiller@yahoo.com |
|
|
Mediafrog+
rimember
Offline
Posts: 1994
|
|
« Reply #1 on: April 05, 2012, 07:50:30 AM » |
|
This new format will be a colossal flop, and will die quickly. The 1kw 1230 signal is woefully inadequate to cover the market, and has deteriorated since the KNUZ days. And like Chuck said, "It is AM radio." Ain't gonna work in 2012 and beyond. RBR had an interesting article yesterday about Liberman: http://rbr.com/moodys-disappointed-in-lbi-radio-performance/I would think the "Two non-core assets" being sold in the article are 880 and 96.9, which are awaiting the deals closing with new owners. Liberman has almost certainly decided that 1230 is a dog and will wind up selling it as well, though the Lovin' Life format is probably brokered for the time being. I doubt the new format would work even on a much more powerful AM signal. |
|
|
|
|
Logged
|
|
|
|
rbrucecarter5
rimember
Offline
Posts: 3164
|
|
« Reply #2 on: April 05, 2012, 09:13:46 AM » |
|
This must be brand new - the last time I heard 1230 was just a week ago, and it was still Spanish language. I merely use 1230 and 1200 as markers as I search for 1220 from Madisonville, which has a very listenable nostalgia / oldies format. Maybe the Madisonville station could pick up 1230 at a bargain price and bring their signal into Houston. Operating on the margins they probably are, they would probably see a considerable financial gain if they did. |
|
|
|
|
Logged
|
|
|
|
radiobop
rimember
Offline
Posts: 238
|
|
« Reply #3 on: April 05, 2012, 12:42:33 PM » |
|
In this day and age, to garner a measurable audience with untested programming on a challenged AM frequency in Houston, this seems like a really tough quest. Just look at what KGOW an KROI have invested in terms of promotion (TV/billboard/newspaper) to build an audience and these are much larger operators. Could they somehow add an FM translator? Can they attract office listeners via internet/smartphone and convince potential advertisers about their effective reach? To me this sounds like the all too common boutique idea overshadowing the likely economc realities...
|
|
|
|
|
Logged
|
Listen at BopRadio.com!
Radio Bop - "Your Never-Ending Nonstop Sock Hop!"
ROOTSofROCK.US - "The Music Elvis Grew Up With!"
Radio Bop 60s - "Boss Radio Is Back!"
Radio Swing Worldwide - "Your Parade of Hits from the 30s and 40s!"
RAB Radio 1 - "Celebrating the First Two Decades of Rhythm & Blues!"
|
|
|
gabigley1
rimember
Offline
Posts: 2085
|
|
« Reply #4 on: April 05, 2012, 02:09:34 PM » |
|
This must be brand new - the last time I heard 1230 was just a week ago, and it was still Spanish language.
Are they still in Spanish? They are not streaming at present. How many format changes has 1230 had over the last few years? |
|
|
|
|
Logged
|
|
|
|
Mediafrog+
rimember
Offline
Posts: 1994
|
|
« Reply #5 on: April 05, 2012, 10:41:25 PM » |
|
According to the website, the "Lovin' Life" format will debut on May 1.
Very likely that the new owners for 880 and 96.9 will have closed by then and launched new programming.
Probably in the last days of the "Baila" format trimulcast.
|
|
|
|
|
Logged
|
|
|
|
willdav713
rimember
Offline
Posts: 1371
|
|
« Reply #6 on: April 06, 2012, 02:09:50 AM » |
|
According to the website, the "Lovin' Life" format will debut on May 1.
Very likely that the new owners for 880 and 96.9 will have closed by then and launched new programming.
Probably in the last days of the "Baila" format trimulcast.
Interesting. |
|
|
|
« Last Edit: April 06, 2012, 02:11:49 AM by willdav713 »
|
Logged
|
Proud owner of a SANYO DCX-2700K Quadraphonic Receiver, SONY SQ Decoder, DX good music to Magnavox DVD Recorder.
Favorite Stations: Jammin 103.1.
Still missing Austin's Greatest Hits!
Likes: 103.5 BOB-FM 9@9, True Oldies Channel
|
|
|
cd637299
rimember
Offline
Posts: 3849
|
|
« Reply #7 on: April 06, 2012, 09:45:35 AM » |
|
Question for you long-time Houstonians:
How were the ratings for KQUE 102.9 when it was MOR? I heard them from FL on e-skip (DX) in the mid 1990s and said to myself, "certainly unique music"---I know that a format like that would not work today in a major city, but I liked it.
Also does anybody there have airchecks of this format?
cd
|
|
|
|
|
Logged
|
|
|
|
OldChicago
rimember
Offline
Posts: 392
|
|
« Reply #8 on: April 06, 2012, 03:34:40 PM » |
|
According to the website, the "Lovin' Life" format will debut on May 1.
Very likely that the new owners for 880 and 96.9 will have closed by then and launched new programming.
Probably in the last days of the "Baila" format trimulcast.
I hope the new format will be in English. It pleases me when someone drops a foreign-language format and goes back to English. Old Chicago |
|
|
|
|
Logged
|
|
|
|
willdav713
rimember
Offline
Posts: 1371
|
|
« Reply #9 on: April 06, 2012, 09:22:00 PM » |
|
After reading their website it seems like they are sort of following the now defunct KKHU You 106.9 as a Talk/Oldies format.
|
|
|
|
|
Logged
|
Proud owner of a SANYO DCX-2700K Quadraphonic Receiver, SONY SQ Decoder, DX good music to Magnavox DVD Recorder.
Favorite Stations: Jammin 103.1.
Still missing Austin's Greatest Hits!
Likes: 103.5 BOB-FM 9@9, True Oldies Channel
|
|
|
|
