Cumulus has screwed up a major radio cluster in this market. Instead of acting like a top 5 market, they're a bush-league group of people who program on the cheap like a small market..Im shocked their bunk mates at KSCS, The Wolf, I93 and The Ticket haven't been given the shaft as of yet. I wouldn't be surprised if those stations boot on-air talent as their contracts come up..
What I wonder is if Davis' situation is simply a heavy-handed way for Cumulus to show former Citadel staffers who's boss and what's what when it comes to contract renewals. If Davis refuses to accept and goes elsewhere, it sends a message "if we were willing to let Mark Davis walk away we sure as heck will have no problem letting you go too." If Davis caves and comes back - well that also sends a message: "Mark Davis couldn't get a better offer elsewhere - what makes you think you can?" Davis is certainly a good candidate to make such an example out of: his contract happens to be expiring, he has been a popular fixture on the station for years and, because of his previous syndicated programs and his filling in for Limbaugh, he is undoubtedly well-known in the industry and at other former Citadel properties. How many other former Citadel local personalities have similarly impressive credentials? Sure, maybe WBAP will end up paying a price in terms of lost audience. But, because WBAP is but one of many stations they now control, maybe they think such a price would be worth it.
I just feel sorry for Citadel employees who had to wake up one day and learn who and what they would now be working for.