Mark did a syndicated show a number of years back which apparently didn't do that well. To be fair, it was on at a terrible time; late Sunday afternoon and often preempted by football. I think he's a major league talent and hope that he does something national once again. Perhaps Sirius?
Actually, he has had
two syndicated shows. The other one ran immediately after his local program in the same time slot as the Rush Limbaugh Show. Talk about a tough time slot.
I wonder how viable it would be for him to host a quasi local talk show syndicated strictly within Texas. After all, our state has some very sizable media markets. Certainly any program he has on a Dallas/Fort Worth station will already have a built in audience from the get go. And his substituting for Rush Limbaugh has certainly given him a nice degree of name recognition amongst conservative talk fans in the state's other media markets. It could be a format similar to his WBAP program - a mix of local issues and national issues depending on how interesting things happening at the moment are. Sure, it would not be as local as his WBAP program was. But I am not sure how much of a stumbling block that would be. For example, Davis would discuss topics such as events at city hall in Dallas or at city hall in Fort Worth. But if you live and work in Plano or McKinney, what happens at Fort Worth city hall is probably about as relevant to you as what happens at city hall in Waco or Houston. Davis obviously chooses local topics that he thinks listeners will find interesting for underlying issues that are wider and deeper in scope than the particular municipality where the events happen to occur. I would think he would be able to do that with local issues in other cities in Texas as well while still keeping a local feel to the program. Perhaps such a program would result in a bigger audience than the one he had at WBAP - and, therefore, perhaps be in a better position to accommodate his salary requirements.
