I love it when the children come out to play
THANK GOD FOR KEYUDS.
Local radio here in Knoxville is dead. It starting dying a couple of years ago when the Frog took away its LIVE all-night show, which threw out the live feel early in the morning. (So much for an old friend talking to you and telling you the weather or traffic you need to know at 5AM....you cant find anything local before 5:30 on the FM dial....meanwhile local TV fires up at 4:30AM). Also gone is that information source in the middle of the night. WIVK was exposed last June when the tornado hit Western Avenue in the middle of the night and the station was playing Taylor Swift andnot talking about the warning and the largest power outage in KUB history. Of course, this is radio as usual in other cities. WIVK used to be as strong as a TV station but we all know what has happened.
Predictions-- WIVK to dip to possibly as low as a 13 share within 18 months, WJXB stays around 10-11 (more news and weather on The B is a plus) Keep in mind 'IVK has been as low as the 15s over the past few years. 'IVK to continue to occasionally lose in key dayparts such as 10-3p. Other dayparts will see volatility from book to book in men and women, different ages, etc., which will lead to some surprises in afternoons and maybe mornings.
While this volatility will remain constant, and the Frog's numbers will fall and make it vulnerable to The Bee, WIVK will still be number 1 12+ two years from now, unless 100.3 or another 100000 watt station flips to country. (If I'm wrong, Merle and Q are stonger than what we think.) If a big signal flips and does it right, game over WJXB number 1 in less than 3 years.
If the PPM hits Knoxville the frog is gigged