Head fake. Look for a Rock 100 simulcast for the short term. Then spoken word on 99.
99? You mean 99.7?
Don't hold your breath for a 99.7 flip!
This doesn't sound like the typical Dickey brothers radio approach.....this format (news) would actually require capital expenditures and staffing. I could see a hodgepodge of talk shows and prepackaged news presented as a "news/talk" format - that sounds more like a Cumulus concept.
Maybe they have come to the (correct) conclusion that all the music formats are already taken and if they want to build an audience they will have to take a different approach which *may* require the expenditure of money. Doh!