What about the Salem conservative talk station? Where do they fit in all of this?
Salem concentrates on clearing their syndicated secular talk programs on the stations they own, rather than achieving top ratings. WNTP is running ads for local salespeople and seems intent on selling the quality of its local audience over quantity.
Phil Boyce, former WABC program director and the new Vice President, Director of Spoken Word Format for Salem, has discussed improving Salem's New York City secular talk outlet
without really having to compete with the other talkers, so Salem's approach to the format is a bit different from CBS and Merlin.
I know NTP has a high quality audience, as I'm a regular listener to Hugh Hewitt.